Avoid these Top Six SEO Myths and Learn the Facts

Wed, Jan 6, 2010

Search Engine Optimization

Before you spend valuable time and money on a SEO marketing campaign, find out the top six SEO myths and avoid falling into their traps. Learn the facts.

Myth #1: Meta tags are all equally important.

Fact: Some Meta tags are useful, but others may not be relevant. These days, search engines are more concerned with the content that is on the website, rather than what Meta tags have been chosen for the site.

Myth #2: All SEO is expensive.

Fact: SEO is like just about anything. There is expensive SEO and SEO for the bootstrapping budget. You just have to know what to look for and what SEO techniques will best benefit you. Organic SEO is less expensive to set up and many aspects of it can be free. A PPC campaign or banner advertising can be more expensive because you pay for clicks or impressions. With SEO, the clicks do not cost a thing.

Myth #3: Sites should be submitted to search engines weekly or monthly.

Fact: You should only have to submit your site to a search engine once. The search engines will come back. To speed up the process of getting your site indexed, link it to a high traffic or high PR site. Your URL will be found by the search engines and will be indexed automatically.

Myth #4: Providing content on the site is all that is needed to rank well.

Fact: This is one myth to avoid at all costs. You must provide quality SEO content off site with the proper keyword density. Providing backlinks to your site is critical to ranking well with Google and many other search engines.

Myth #5: Competitive keywords and phrases are not recommended.

Fact: It is imperative that you utilize the keywords that everyone is using, as the people searching for your topic or product are likely typing in that keyword. It is recommended that you use a variety of high, medium, and low competitive key phrases.

Myth #6: Natural SEO is not as effective as PPC.

Fact: While this could actually be a true statement for the short term, in the long term it is not true. This is because people tend to trust the information found in organic searches rather than for information that is paid for on a per click basis.

Now that you are aware of the top six SEO myths, you are better prepared to create a SEO marketing campaign that will truly benefit you.

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This post was written by:

Daniel Monteiro - who has written 4 posts on SEO Blog | SEO Marketing World.