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We all know that great content is the key to search engine optimization, but what many of us don’t know is what exactly great content is. Great content is what makes others not only visit your site to read your information, but also makes them want to link back and reference your information over and over again. Here are some ideas to help you discover what great content is and how you can create it on your sites:
Tip #1: Find Your Niche
You know, the world has enough Digg’s, Craigslist’s and Facebook’s. Many times we think far, far too big. There are literally hundreds of thousands, if not millions, of niche markets out there that are under served or not served at all. Think big, act small is a good motto here. Look for markets that are in need of great content and deliver it. You may be surprised at how big that “small” market turns out to be!
Tip #2: Be the Filter
Let’s be honest – there is a lot of noise out there; Thousands of sites, blogs and other Web 2.0 technologies all screaming about the latest trend, buzz or product. People want information without having to wade through ten different sites to find it. Why not make your site the “filter site” and filter out all the noise and present just the facts? Become the leader for delivering the content for your area without having to write a single line of content yourself!
Tip #3: Don’t Report the News – Be the News!
The CEO of Google can’t sneeze without two hundred news sites reporting on it. Let’s face it, unless you are CNN or MSNBC then reporting the news just isn’t going to cut it. Instead, why not be the news and let others report (and link) back to you? Create media and content that others want to report about – make it unique, relevant and newsworthy. You’ll find when you are the news it’s much better to be found in the crowd.
Tip #4: Don’t Take Sides; But Let Others Take Them!
Be the site that hosts both viewpoints on an issue and let others come to your site and duke it out. All the while you remain neutral and just let the links keep pouring in. Many sites are afraid of creating controversy, and for good reason, but being a neutral third-party who merely let’s other users visit, create and link to content while discussing both sides of an issue is a great way to build traffic and rankings.
Tip #5: Visualize Other’s Data
Unless you have a dedicated staff and deep pockets chances are you aren’t creating your own data about market trends, demographics and other related topics. However, there is almost endless data available out there that you can analyze, re-brand and present in unique and interesting ways to draw attention to it and your site. Raw data isn’t much fun in itself – but when properly analyzed and presented can be a gold mine.
Tip #6: Use Your Own Data to Generate Buzz
If you are lucky enough to have your own source of data – whether from proprietary databases or from user generated content – you can present it in ways that draws in visitors who are eager to see your analysis. The more in-depth your analysis the more viewers you will get – as well as the more links you will get from others referencing your analysis.
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Regardless of whether you are launching a new website or a proven website, it is always adviseable to use organic landing pages. Organic landing pages is a search engine marketing technique that will get traffic to your site without you having to pay for it.
Organic landing pages are used particularly for search engine optimization for a specific keyword. There is ample debate whether your landing page should be written for the interest of the human reader or for the search engine spyders, who in turn provide you with your page ranking and indexing. Higher page rank and better indexing means more traffic, more traffic means more sales. The answer, however, is quite simple. With some ingenuity as well as well placed words, it can be done quite well for both the human eyes and the spyders. Understanding that the google algorithym will penalize you for landing pages solely for the purpose of attracting spyders with no relevant content for the readers. Its time to have content that is not only relevant, but powerful enough to capture the human and the spyder. If your content is good, the humans will find you, and if the humans find you the spyders will come.
When creating your organic landing page, determine your most important keyword and place it within your HTML title tag, your page URL and at the begininning of the body of the text. If your website is static, you will have to do this manually. If however your site is a blog and you are utilizing WordPress to service your blog, you will automatically be optimized with the above named features if you enable permalinks and have the keyword as the post title and post. This is the core of organic landing pages 101.
Lets take it one step further, add the keyword a few more times in some additional areas such as in the tags, the H1 tag and then again in the closing of the main body of text. Do not, however, over-optimize. As a general rule of thumb, keep keyword usage to approximately 3 times within each 500 words. This is good content and will never be misinterpreted as spam. Along with finding the keyword in the tag and the title, a reader will sense the word 5 times, which is perfect for both human reader interest and the spyders.
Please understand, this is a general guideline, search engine optimization is not an exact science. However, if you follow the rules in this guideline you should have a great start to search engine marketing your product or services online.
Creating a well thought out organic landing page and coupling it with keyword authority, you are sure to win the praises of your readers and the google spyders.