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The Winner of the 2010 FIFA World Cup is Social Media

7. July 2010

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This year's soccer World Cup has become the first major tournament where Social Media has changed the way fans experience a global sporting event. Traffic on Twitter and Facebook has literally exploded since the tournament began and has continued to grow as supporters use these platforms to voice their support (and their disappointment) in real time. Conversations on Social Media have meant that the distinction between the fans who are at the match and those that are watching it on TV has become less important.

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Social Media is an Unstoppable Force – Learn How to Use it to Your Advantage

1. July 2010

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Facebook has nearly half a billion users. According to Alexa rankings, it’s the #1 site in the world, after Google. Twitter follows at #11, after hitting the 100 million users mark. With practically the entire world participating in online communities, it’s obvious why businesses are using these websites for marketing and networking.

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Social Media Marketing Can Improve Your Company’s Image and Give Consumers Hope

30. June 2010

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Consumers always want to hear good news – especially during difficult times. In a tough economy, many businesses go under and consumers begin to lose faith in the markets. It can be very disheartening to hear nothing but negativity on the news about the state of the economy and financial markets.

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Facebook Fans Worth $3.60? It Depends How You Engage Them

28. April 2010

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A recent release of findings from a study by a social media company called Virtrue is making some bold claims about the importance of Facebook fans for the modern business. According to the findings, a Facebook Fan is worth $3.60, adding up to $3.6 million for dedicated fan pages that manage to recruit up to [...]

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Facebook Plans to Give Your Info to Third-Party Sites—Without User Consent?

12. April 2010

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Facebook announced some new changes recently that will include sharing your personal information with other websites without getting your consent beforehand, so that these “pre-approved” businesses can give you a more “personalized” experience when you show up, not even realizing they already know who you are. For Facebook, it is a dream of more profits, but for privacy experts its yet another step towards a future that is nothing less than their worst dreams come true.

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Video Marketing for Beginners: 5 Simple Tips to Keep in Mind Before You Post

9. April 2010

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Internet video continues to grow in popularity, and as we all know, it is unrivaled as a way to communicate with prospects and hold attention. It’s no big secret that the modern man is no big reader, and in fact, it has always surprised me that blogging ever got popular in the first place with the lack of avid readers in society. We soon saw with social media, and of course video, that being a big reader wouldn’t be a prerequisite for surfing the web for long, and now any marketer worth their salt knows its time to start harnessing the engaging power of video to get their message out there.

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SEO and Social Media are a Powerful Combination to Achieve Success

7. January 2010

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While SEO is a very important strategy that must be utilized to drive quality traffic to your site, social media marketing has become the newest form of Internet marketing that businesses are quickly jumping on board to use.

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4 Deadly Sins of Twitter Users

19. August 2009

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Twitter is one of the best ways to market your brand, and it is also one of the most misused tools available. People rarely know how to use Twitter to market effectively, and thus they do not get as much leverage from it as they could. If you would like to use Twitter for marketing, you must avoid the four deadly sins of Twitter users.

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Gaining Twitter Success

18. August 2009

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For many people, Twitter is confusing. While on the outside it looks like the simplest of applications, it can be overwhelming. Twitter asks one question, and it is not an easy one. What are you doing? That leaves many people questioning what to say. Still, some people have thousands of followers. How do they do it? How do they reply to the one question in a way that makes others follow them?

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Selling Yourself With Social Networking

20. July 2009

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There has been a transition for businesses, and that transition has taken the form of social networking. Now, businesses that were considered out of touch can actually relate with people in the online community. Still, though, it hasn’t been as smooth a transition as some would have liked. Why is that? People don’t know how to act. They are not sure how to present themselves in the social networking community, and that has made the transition difficult for some businesses.

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