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If you are getting ready to get involved with Twitter, you need to know the top things you can do in order to get in the best position possible. Make sure you follow the top ten things every Twitter user should do so you can maximize your exposure and have a powerful search engine marketing campaign.
- Retweet links and posts. This is a great way to get on the good side of other Twitter users, and it will give you more exposure.
- Post daily. There is no point in having a Twitter account if you are not posting to it.
- Keep your posts to the point. With Twitter, they have to be, as there is a 140 character limit, but some people create multiple posts so they can keep talking. That is not the point of Twitter.
- Be sociable. You have to interact with others. This is not the time to be shy. Get out there and start talking. Your search engine marketing campaign will benefit if you get out there and start socializing.
- Use Mr. Tweet so you can enhance your visibility on Twitter and find others that you would like to follow.
- Send people a message whenever they follow you. A private message is a great way to introduce yourself and let the person know you appreciate the follow.
- Get involved in Follow Friday. On Follow Friday, you can suggest people that you think others should follow. It’s a great way to have fun with Twitter and to show others that you appreciate them.
- Fill out your profile and make sure you include a link to your site. You want to make sure you get the most exposure from Twitter so people will know how to get back to you.
- Use a picture or an avatar. You want to personalize your site, which means you need to make it look great.
- Use Twitterhawk to see if your company has been mentioned by other tweeters. If it has, be sure to seek out the people that have mentioned you. Follow them, and they will likely reciprocate.
Twitter is a very powerful tool, and you want to make sure you use it correctly so you can get the most out of your search engine marketing campaign. If you use Twitter correctly, you can get a large following and turn that following into customers.
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Are you new to twitter? If so, you likely need to know what you should avoid. There are some bad practices people use when they go on Twitter that annoy other uses. Once you become known as an annoying Twitter user, it is hard to recover. If you want a solid search engine marketing campaign, you must avoid certain things while on Twitter.
- Don’t market too much. Yes, you are on Twitter to help your business, but if you are shoving your business down people’s throats, they will not be receptive. Don’t just set up an account to try to make sales. You have to get a personal connection as well.
- Don’t follow a bunch of people without getting followed back. Twitter is about reciprocation. If you are following others and they aren’t following you, you need to back off. When people see you have ten followers but you are following thousands, they will assume you are spamming people.
- Stay away from hot button issues. When you are using search engine optimization techniques, you have to remember to be on your best behavior. Leave politics and religion out of the conversation.
- Don’t spam. This is one of the most important things to realize. Don’t send a message every few seconds. You want to update daily, but not hourly.
- Don’t use foul language. You are representing your business, so you need to be professional.
- Don’t assume followers will just find you. You have to go out and find people. They won’t come to you. You have to go out and find people with like interests, and you have to post.
- Don’t post anything that people that is not fit to be read at work. If it is not something your boss would like, it does not need to be posted.
- Don’t think your account is just about you. People want to hear about things that don’t have anything to do with your business. Talk about news stories and fun information. You can also talk about your business, but don’t overdo it.
- Don’t rush the process. It takes some time to build a following. Don’t rush it, but work on your search engine marketing campaign each day.
- Don’t ignore anyone. If someone replies to you or retweets something you said, be sure to comment back to them. You want to show others you appreciate it when you are mentioned.
If you want to be a pro at Twitter, take the time to learn the best and worst practices for Twitter. That way, you will be more equipped to have a solid search engine marketing campaign.
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Unless you’ve been living in a vacuum, no doubt you are keenly aware of the roaring popularity of micro-blogging sites such as Twitter and Tumblr. The popularity of these sites, combined with the ease of updating them, has transformed the blogosphere. Today, more people update their micro-blogging sites more than they do traditional blogs. Millions of people are linking to their status updates left on these sites and the search engines are happily crawling along looking at the links. The question for SEO firms is this: How does this change affect SEO techniques, and is it time to abandon the nofollow directive?
The nofollow directive in links has always been a safety net of sorts. You could use it to link to contact outside your pages that might come from an unknown source, and it was the accepted standard to linking to your own content so that the search engines didn’t believe you were link stuffing. Search engines pretty much adhered to nofollow directives and all was well.
Today, we face a much different environment. It all started with Wikipedia in some ways. By default, Wikipedia nofollows all outbound links on its site – in other words, the site isolates itself from the rest of the Internet. Plenty of people are linking in, but from the search engines point of view they aren’t linking out. Yet SEO professionals noticed something rather interesting about this arrangement. Wikipedia consistently ranks near the top for a lot of search queries. Was this “black hole” actually being rewarded by the search engines? Or could it be that the search engines were ignoring the nofollow tags altogether?
Before an answer was found for that question another wave of links without the nofollow directive hit through the micro-blogging sites. Since almost all of the micro-blogging sites require users to “host” their micro-blogs on their sites the #1 rule of blogging was broken – host your content on your own domain. Because of this the links to that content started pouring in. People were linking up to Twitter feeds and Tumblr posts left and right, and almost nobody was using the nofollow directive. It didn’t matter to the average user if they trusted the person or not, they were just interested in linking to the content for their own purposes.
A third scenario popped up as well, led by the Wikipedia example above – people started to nofollow all links from their sites to replicate the success Wikipedia had. So now we had three situations where nofollow was coming into play:
- To isolate sites entirely from outbound links.
- Ignoring it completely because of the popularity of sites like Twitter and Tumblr.
- Search engines choosing to ignore nofollow and following anyway.
Have you kept up? It’s a nightmare for anyone engaged in SEO to try and figure some of this out!
To throw another twist into the mix, recent tests have shown that sites that have nothing but nofollow links pointing to them are actually ranking. This gives credibility to the theory that search engines are choosing to ignore the directives.
So how can you use all these findings to make your sites better and to increase your rank? Simply put, it’s something where right now there is no clear answer. You should continue to use the nofollow directive as you have in the past for paid links and such, but when it comes to social networking sites you may want to drop it altogether. You may want to try several different versions of pages to see which ones ranks better trying a combination of nofollow directives. Questions like this make the perfect scenario for A/B testing.
If you want to get more information about Search Engine Optimization, we invite you to visit our SEO FAQ and subscribe our feed in our SEO Blog.
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Hello Fellows,
Recently Google Japan launched a new home page where it was promoting a list with the most searched terms typed on its search engine. It´s a kind of “HotWords” also found on Twitter.
Accordantly with TechCrunch, that new service has been already available to include in the iGoogle page of any user. The big trouble arose when Google Japan decided hire an online marketing company, Cyberbuzz, to promote that new tool, already available as a widget to webmasters, through pay-per-posts.
Continue Reading: Google Japan Punished by Using Pay Per Post PracticesRelated Posts:
How many times have you worked on a client’s site and thought to yourself, “I hope these changes work!” For many people in the SEO field testing is not a part of their toolkit. They make changes based on what has worked in the past and hoped it would work now. Only time would tell if the changes actually helped or hurt the site – and by the time you knew the results, so did the client!
Continue Reading: SEO Testing – What Works and What Does notRelated Posts:
A growing trend in search engine marketing and search engine optimization is known as Social Media Optimization. This involves uses the myriad social networks available to drive traffic to your website by marketing through them. Interestingly, this also works to increase your link popularity, which will in turn boost your PageRank. However, there are some things to remember in order to make your social media marketing strategy most effective.
Continue Reading: Using Social Media to Your SEO AdvantageRelated Posts:
Social media sites can be very good at drawing traffic to your website, as well as at increasing your link popularity and thereby your PageRank. Social bookmarking sites such as Digg or Del.ici.ous are proven to draw vast amounts of traffic within a very short amount of time.
Continue Reading: Using StumbleUpon to Draw Traffic