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Can Nofollow Twitter Links be Used for SEO? 

16. March 2010

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Ever since Twitter hit mainstream, SEO professionals have been experimenting with the system to find some way to leverage it for search engine optimization. While backlinking could have been an incredible function, Twitter had set it up so that all links were nofollow. Thus, web marketers were found promoting their names and focusing on their networks.

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Back Links With Content

14. August 2009

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If your site is low on back links, it might not be your SEO strategy that is lacking. Your website might not have the type of quality content that receives back links. If that is the case, it is time for a site makeover. You can change your site and start to obtain back links. Once the back links are in place, you will see your page rank and traffic soar.

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Bigger Isn´t Always Better in the SEO Business

23. July 2009

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What would you rather have – a large, well known site linking to you from one of their lower-level pages or a smaller site linking to you from their homepage? It may come as a surprise to a few people that you stand to earn more strength and ranking from the smaller sites than you will from the big sites. It’s one of the paradoxes of SEO where bigger isn’t always better.

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PageRank Sculpting: Using NoFollow Wisely

15. July 2009

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Ever since Google announced in June that they would be reworking the PageRank algorithms to rework how nofollow links are processed, SEO firms have been looking for a way to minimize their risk of losing link juice as this new method rolls out. To put it simply, Google is no longer treating pages with nofollow links as "not existing". The page does exist, and the link juice (PageRank) is not redistributed over the remaining links on a page when other pages have the NoFollow directive.

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Accidentally Blocking Link Juice with Robots.txt

9. June 2009

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Today we’re going to talk about a mistake that people make all too often – blocking pages with robots.txt when they have links to other pages on your site or elsewhere and thereby killing any link juice the blocked page may have. Of course, there is even some debate in the SEO circles about whether or not we should be blocking anything at all (after all, why put it up in the first place if you are going to block it?), but we’ll leave that discussion for another day.

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Going Overboard With NoFollow

7. May 2009

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Traditionally, the use of nofollow was a good way to help control your page rankings by making sure that only the content you wanted to count was actually counted for your site. However, as with any tool there are dangers of using nofollow too much. Today I want to talk a little bit about when using nofollow isn’t such a good idea – and how it might actually hurt your site.

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Blogosphere Hidden Link Campaigns

17. April 2009

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The other day I was looking at some tracking data for the movers and shakers in the blogosphere over at Blogscope when I came across a rapidly rising subdomain I’d never heard of – Curious as to what this was, and why so many people would be linking to it in their blogs, I started to dig deeper into the data. What I ended up finding was a lesson in link campaigns and how even the big companies can be guilty of link baiting.

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When Links Go Bad – Determining Quality Links

12. March 2009

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It can be frustrating to check out your competition’s website, or a website that has a complementary product or service to yours, and find they are ranking high while you are barely showing up on the search engine radar. It’s even more frustrating when you apply SEO techniques to your website and still are being outranked by other sites that hit on some of the same keywords that you aim for. So why are they ranking high and you are still struggling? The answer may be because of your links. Not all links to your site are created equal, and if you don’t have enough high quality links your site can really take a hit in the search engine rankings no matter how good your other SEO techniques are.

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SEO Changes: Is it Time to Abandon the NoFollow Directive?

6. March 2009

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Unless you’ve been living in a vacuum, no doubt you are keenly aware of the roaring popularity of micro-blogging sites such as Twitter and Tumblr. The popularity of these sites, combined with the ease of updating them, has transformed the blogosphere. Today, more people update their micro-blogging sites more than they do traditional blogs. Millions of people are linking to their status updates left on these sites and the search engines are happily crawling along looking at the links. The question for SEO firms is this: How does this change affect SEO techniques, and is it time to abandon the nofollow directive?

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SEO Strategies for Outbound Links: Do not Be Afraid to Link Out

2. March 2009

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It’s always amazing how often businesses don’t want to link out from their own blogs or web pages. They do everything they can to lock users into their own virtual world; and I’m sure that a few of them would disable the “close” button on the web browser if they could! So why all the fuss and resistance to outbound linking? Most of the time it comes from outdated ways of thinking and fears that external links are going to have potential customers clicking en mass to leave your site for greener pastures. So let’s take a look at these fears one by one and help dispel the myths and present the facts.

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