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Finding Your SEO Niche in Niche Blogs
Everyone is an expert on the Internet, right? Nowadays no matter what your interest is you can pretty much guarantee you are going to find a community of people and blogs that cater to it. In fact, niche blogs and sites can yield far better links and traffic than trying to get a link with some of the big guys. Let’s face it, it would be next to impossible to get a mention on the front page of CNN.com, but you’d probably get far better quality traffic by getting a mention on the front page of a niche blog that ties directly to your target audience.
Continue reading...Bing, Yahoo and You: What Every SEO Professional Needs to Know About the Partnership
4. August 2009
Microsoft’s Bing will soon be powering the search results behind Yahoo – a move that is expected to give Bing roughly 23% of the search market. As an SEO professional you are probably wondering what this means for the SEO marketplace and how it will affect both you and your clients. The good news is that those of you that practice standard SEO techniques should be fine. The rest of you… well, you might want to read on.
Continue reading...A Domain Name Is Worth a Million Clicks – Choosing the Right One
3. August 2009
If I were to ask you what Kmart sells you would know instantly that they are a discount retailer - in fact, many of you would probably mention the famous bluelight specials that so many of us know and love and remember from our childhoods. So when Kmart went online it was only natural that they chose Kmart.com as their domain name. Simple, huh?
Continue reading...What’s Your SEO Risk Level?
29. July 2009
I’ve done it; you’ve done it; probably a lot of your friends have done it as well. We all know the risks involved, but when nobody is watching us we all engage in a little risky behavior. I’m talking about speeding of course – and as much as we all know what will happen if we get caught, our lead foots seem to keep pushing that pedal farther and farther down. Sure, we might get away with it for years going 10 or even 20 over the speed limit. Yet we all know that one day we might get caught.
Continue reading...Baker´s Dozen of Don´ts for SEO Professionals
16. July 2009
At conferences and meet-ups we are always being asked what the biggest no-no is when it comes to SEO optimization and services. With that in mind, I present my top 13 list of don’ts for SEO firms and professionals.
Continue reading...Why You Don’t Need a Degree in Rocket Science to Master SEO
13. May 2009
Many people who are just getting started in SEO think that there is a “magic trick” to making it all come together. They scour the online forums, blog posts and social networking sites looking for the magic technique that will make it all come together. Even some old-timers in the SEO world are on this question for the SEO secret; what they all find out sooner or later is there is no magic wand of SEO – but there is a lot of reading and keeping up with the Internet industry as a whole.
Continue reading...Never Underestimate the Value of a Domain Name
11. May 2009
How many times have you heard this one, “All the good names are taken, so don’t even try!” Sure, all the good easy to guess domain names are already taken, but do you think that stopped the liked of Google (who had heard of a GOOGLE before then?) or Endless.com (Amazon’s smash-hit online footwear site)? Of course it didn’t – they recognized that Marketing 101 comes into play with domain names; mainly it’s the brand that matters! If you have a good, memorable brand the rest will fall into place.
Continue reading...Keeping Tabs on Your Customers
27. March 2009
There was a time when most communications between a business and its customers was one-way. The business sent out the message and the customer could either accept or reject it. Think of television advertising and adverts in the newspaper as examples of this. Today, however, we are entering what marketing professionals are calling the 3rd generation of marketing – the social media sphere. In this environment communication is bi-directional and may be kicked off as much by the customer as the business itself. Therefore it’s important to keep your ear to the wall to find out what your customers are saying about you and to actively participate in the discussions with them. Luckily, there are a number of tools that can help you do this at low cost and with relative ease.
Continue reading...Build that Brand – Marketing for SEO Professionals
25. March 2009
Around a week ago I wrote about Google’s personalized search and search wiki and the impact it might have on SEO techniques. A 2 months ago at the TED conference there was a rather interesting speaker who went into depth talking about Google’s latest offering and put it a new perspective - it’s rather about building the Google brand. And brand is something that goes hand in hand with SEO.
Continue reading...When Does SEO Consulting Pay Off?
17. March 2009
There is a famous quote that goes, “You don’t know what you don’t know”. This rings true for many firms who don’t realize what value that SEO consulting can offer them. Your site may be doing well, but there could be a lot of uncaptured revenue and rank that you are leaving on the table. Sometimes spending money on SEO consulting can pay back big dividends when used correctly – they can help you realize unrecognized opportunities as well as instill some best practices that will help your organization down the road.
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26. August 2009
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