SEO and Social Media are a Powerful Combination to Achieve Success

Thu, Jan 7, 2010

Social Media Marketing

While SEO is a very important strategy that must be utilized to drive quality traffic to your site, social media marketing has become the newest form of Internet marketing that businesses are quickly jumping on board to use.

While social media marketing is definitely a highly effective tool for Internet marketing, it is critical that you do not abandon your SEO marketing campaign. SEO and social media marketing are a powerful combination that must go hand in hand in order to truly benefit your Internet marketing needs. Why is this?

The answer is simple. What happens when you create a social media marketing profile and you start connecting with people? In order to maintain their attention, you must be able to offer some form of valuable information that people can use. Social media marketing is just the beginning, a way to jumpstart your potential prospects. However, you must be able to provide pertinent information, such as blogs, articles, newsletters, etc. through your SEO techniques that will attract and keep the attention of those you meet in the social networking world.

How can they work together to grow your business? SEO can improve your social media campaigns, and vice versa. Keywords are an essential tool for SEO and can be integrated into your social media campaign. Use keywords in your LinkedIn profile, on your tweets, and in the titles of your descriptions on YouTube videos and Flickr photos. Tools like Google Insights can help you track trending topics associated with your website.

Social media can improve your search engine visibility. Have you noticed YouTube videos showing up on the front pages of Google? If you have a blog that shows up in the search results, your LinkedIn profiles, Facebook Fan Page, and tweets can show up on the front page of Google, too! Target keyword phrases on social media publishing platforms, such as: Hubpages, Squidoo, or Wiki. This will not jeopardize your current rankings.

SEO and social media are essential techniques that must be utilized together to ensure success. One does not work well without the other. Combining social media and SEO insights can be done by developing a plan that outlines your goals, your target market, and your SEO and social media marketing plans.

Take advantage of what social media marketing can do for your business, but do not let your guard down on your SEO strategy. These two are a powerful combination that can be the secret to your company’s success.

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This post was written by:

Anderson Lopes - who has written 6 posts on SEO Blog | SEO Marketing World.