Social Media Marketing Can Improve Your Company’s Image and Give Consumers Hope

Wed, Jun 30, 2010

Social Media Marketing

Consumers always want to hear good news – especially during difficult times. In a tough economy, many businesses go under and consumers begin to lose faith in the markets. It can be very disheartening to hear nothing but negativity on the news about the state of the economy and financial markets.

You can give consumers some hope by sharing good news about your company.

You can use social media networking to your advantage by letting everyone know about how stable your company is. Image is everything, after all, so it’s your job to present the best things about your business to the world. Don’t lie or make things up. Instead, boast about the positives to boost your image.

Some businesses underestimate the effectiveness of social media marketing. Sure, there is always article marketing, link exchanges, PPC, and so forth, but socializing is a natural way to get in touch with potential customers and clients. Your website is exposed to many people and you don’t have to pay a dime for advertising.

Another reason why this type of marketing is beneficial is because it allows you to connect with consumers in a friendly, honest manner. You can market your business subtly as you offer advice and tips to others. Give them chances to learn more about you and your company without forcing them to look at advertisements.

Once they trust you, you can begin sharing information about your products or services. They will share that good news with their friends, and before you know it, word will get out about how great your company is. Social networking won’t bring you money directly, but it will create a buzz about your website, which results in more potential sales.

With so many scams on the Internet, people are reluctant to put their trust into online businesses. And since the economy is in such a poor state, people really don’t have much money to spend. By giving them hope and gaining their trust, you can have an advantage over competitors.

The great thing about social media marketing is that you can actually interact with consumers. You can get to know them, and in doing so, you’ll get an idea of what they want. This makes it easier to determine which products to promote. This is a great way to do market research without spending a lot of money.

Even if you suspect that your company might suffer soon, you still need to place an emphasis on the good things happening NOW and in the past. Branding your product(s) is the key here. Generate a positive buzz now while you can in order to counterbalance any negative publicity you might receive in the future.

If there’s one thing we can all say about marketing is that consistency pays off. This is particularly true when it comes to the Internet where most businesses and affiliates fail. You can be one of the few who profits if you put effort into your marketing plan.

Don’t sign up for a Facebook or Twitter account and forget about it. You must participate in discussions, actively engage others, offer advice and tips, and be involved in online communities. As you acquire followers, keep them updated on all the latest good news.

Give them hope about the industry.

PS: This article was based in an article of SocialMediaJam

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This post was written by:

Jonatas Leonel - who has written 9 posts on SEO Blog | SEO Marketing World.


One Response to “Social Media Marketing Can Improve Your Company’s Image and Give Consumers Hope”

  1. EmmJay Says:

    I agree that projecting positive attitude thru social marketing campaigns describe a lot and definitely affect how consumers will respond to the marketing campaigns.


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