1. Forums are a great tool in achieving back links to your website and maximizing search engine marketing: You should always join a forum. The way most forums work, you are allowed to have a signature. Within that signature, you are allowed to copy your link to your webpage. You should make sure that the forum you join has somewhat the same content as yours to target the proper demographics. If it is not related it is not the end of the world, there just isn’t as much potential for back links. This will also allow you to build your website’s presence, which is key to its survival. The more your website is advertised, the more credibility it will gain. These people who view your link could also be potential visitors to the site or even leads.
2. Submit to Search Engine Directories: Search Engine Directories are a great way to get your website advertised for free as well as increase your chance for reaching popular search engines like Google. Most directories will allow you to submit for free and the more links the higher the PR.
3. Use Ezine ads (or newsletters): The most beneficial step to increasing your web presence is creating an ezine. You can give your viewers something beneficial by allowing signatures and offering special deals which will in return result in potential leads and back links. When you submit your information to ezine, you are automatically given a free link on their website, which is just more PR, which is maximizing search engine networking.
4. Creating and Publishing Articles: Articles are one of the easiest sources of generating new traffic to your website. You can also include your signature in your article, usually including a link to your site. A signature tends to be comprised of 4 to 8 lines. The first line is usually the title of the website you are advertising. The lines in between are a sneak peek to the content in your website and the final line would include the link.
5. Links from related websites: Being able to gain links from related websites can be one of the most difficult tasks. They are simple to find but very hard to obtain. Simply go to a search engine, and type in your subject. Once you have found the website you would like your link to be on, you must contact the owners about advertising your link on their site. This is by far the most frustrating because of all of the ignored mail by the webmasters.

Organic landing pages are used particularly for search engine optimization for a specific keyword. There is ample debate whether your landing page should be written for the interest of the human reader or for the search engine spyders, who in turn provide you with your page ranking and indexing. Higher page rank and better indexing means more traffic, more traffic means more sales. The answer, however, is quite simple. With some ingenuity as well as well placed words, it can be done quite well for both the human eyes and the spyders. Understanding that the google algorithym will penalize you for landing pages solely for the purpose of attracting spyders with no relevant content for the readers. Its time to have content that is not only relevant, but powerful enough to capture the human and the spyder. If your content is good, the humans will find you, and if the humans find you the spyders will come.

When creating your organic landing page, determine your most important keyword and place it within your HTML title tag, your page URL and at the begininning of the body of the text. If your website is static, you will have to do this manually. If however your site is a blog and you are utilizing WordPress to service your blog, you will automatically be optimized with the above named features if you enable permalinks and have the keyword as the post title and post. This is the core of organic landing pages 101.

Lets take it one step further, add the keyword a few more times in some additional areas such as in the tags, the H1 tag and then again in the closing of the main body of text. Do not, however, over-optimize. As a general rule of thumb, keep keyword usage to approximately 3 times within each 500 words. This is good content and will never be misinterpreted as spam. Along with finding the keyword in the tag and the title, a reader will sense the word 5 times, which is perfect for both human reader interest and the spyders.

Please understand, this is a general guideline, search engine optimization is not an exact science. However, if you follow the rules in this guideline you should have a great start to search engine marketing your product or services online.

Creating a well thought out organic landing page and coupling it with keyword authority, you are sure to win the praises of your readers and the google spyders.

For starters, rankings are usually a little unstable at first and tend to fluctuate for a short time once they first pop up. Until everything balances out, don’t be too surprised if you find that there is a slight dip in rankings over the first few weeks. Once your site has established a number one ranking, add more content to maintain keyword authority. A good path to take is to write at least one more article, using ArticleMaker, or something similar to add yet another link to your site.

Secondly, try to expand your keyword searches. There are millions of keyword searches for similar topics, so see if you can narrow or expand a little and spend some time trying to target other keywords to ensure search engine optimization. Keyword sniping is a great tool and should seriously be considered. Once you have accomplished the number one spot in rankings, you should be able to stay there with little to no effort. This allows you potentially be able to maintain hundreds of sites, all with number one rankings. With the low costs of starting up and research for your sites, the process is very easy to repeat, and cost-efficient.

You should be excited when you get a number one ranking, after all that is the goal, and practice makes perfect, so you should be able to repeat these steps over and over. Keyword sniping works, and will continue to work time and time again if done properly. You can make a substantial income putting this practice into place. Good Luck in your efforts, see you at the top.

Not all social networks or social media sites will be beneficial to you. For starters, you have to have a good idea of who your target audience is, and what social media services they might use. These are the places in which you should focus your efforts.

Another thing to remember is that on many social networks, users are hyper aware of spam. Therefore, you’re going to have to get creative about where and now you submit links, because you don’t want to come off as a blatant marketer. When using social bookmark sites, such as Digg or Del.ici.ous, don’t make overt attempts to have your content voted to the top, either by encouraging others or creating false accounts and voting for your own content. This is considered black hat SEO in many circles, and your content can be removed if this is discovered.

One thing that’s important to remember is to provide specific tags for your links. Specific keywords and tags can help you stand out in a crowd. Rather than competing for a popular keyword such as “used cars”, try being more specific, using something like “used car parts” and try to tackle a niche. This will result in more attention in that niche and much better results.

When you link, link to content within your site that will be useful to users. Providing them with something specific is much better than linking them directly to your homepage. Remember, providing specific, useful content to a niche interest group will ultimately be much more effective than trying to reach everyone through general, boring content. A great idea is to link to an article within your blog, and then use the blog to relate back to your main site. Make yourself look like a specific expert, and your SEO and social media marketing will be most successful.

One of the best places to start is in your website design, and if you’re going to spend money on anything, this is where to spend it. Having a professional looking, easy to navigate site design is going to keep users coming back and contribute greatly to the reputation and credibility people lend to your site.

Try to provide something that users can really use. Avoid just letting your site be an informational brochure about your company or business. Add blogs and provide information on current events related to your industry or service, or provide video or photos. Provide something for your users that you think will encourage them to want to show their friends.

Stay up to date and stay topical. If your business or website is involved in the health food field, and you miss the chance to report on a bacteria scare in vegetables or a new type of health product being released, your going to miss out on the opportunity to generate tons of valuable traffic. Keep your site up to date.

Ask for and respond to criticism. Getting to know what your users want is key to providing it for them. Ask for suggestions and heed the best advice you get to improve your site and give your audience what they need.

Learn about search engine marketing, forums and blogs, and the rest of Web 2.0 and use them. Everyone else is doing this, so in order for your site to keep up, you should too.

Do things that will attract attention. We’re not saying be outright controversial or offensive, but do or cover things that will get you noticed and talked about through the Web 2.0 methods we just mentioned.

Optimize for Google. Google control 80% of the search market, so if you can place highly in their rankings, you’re opening yourself up to a huge volume of traffic. Learn what it takes to rank highly and design your site to comply.

StumbleUpon is a different type of social bookmarking site, but can produce just as effective results. StumbleUpon allows users to add a toolbar to their browser that includes a like/dislike vote feature. If a user likes a site, it will be submitted to StumbleUpon. What’s interesting is that unlike the other sites mentioned, StumbleUpon draws a lower amount of traffic over a longer time, but that consistency can be very beneficial to your search engine optimization. Here are some tips to improve your own StumbleUpon ranking.

• Get on StumbleUpon and rate sites that you like. Getting involved in the community in this way will make your website get more visibility to users with similar interests.
• Add new friends frequently. The more people who see your site and site’s that you give thumbs up, the more your own rating will improve, and thus your visibility.
• Create and submit new websites often. If you have a new site, new content or a new blog post, submit a link to StumbleUpon. The more sites you have in their database, the more likely that users will find you. Cross linking between these sites can have a great effect on your SEO as well.
• Choose titles and tags carefully. Try to appeal to those with relevant interests, so you can improve the quality, and not just the quantity, of your traffic.
• Use several tags rather than just one. This will spread out your appeal and attract more viewers.

StumbleUpon can be an excellent part of your search engine marketing strategy, and a great way to generate useful, specific traffic for your site.

First of all, make sure all of the content on your site is easily reachable. Crawlers navigate primarily by simple html links, so ensuring that this is how your site can be accessed is key. Javascript and Flash code is very difficult for the crawler to digest, and often times they ignore all such code altogether, so hiding links within this code will not allow the crawlers to reach all of your content.

Also, make sure that all of your content is easily readable, meaning that it should be in plain html documents. If a crawler has to evaluate scripts on your page to get to you content, chances are they will miss it entirely.

Another thing to consider is how you present your content. If you use a multi column layout that is confusing to the eye or just plain complicated, chances are it will appear that way to the crawler too, and thus they’ll have a difficult time scanning your content. Remember, like most users, the crawler is looking for the most relevant, easily readable information to determine the best pages among many.

However, this doesn’t mean you’ll have to take away from the quality of your site by making it overly simply. Just remember to use text content to help explain your visual content. You can use pictures, but be sure there is text or a caption explaining the relevance of the picture. The same goes for tables or graphs. This will help the crawler and your users better understands your site, which will benefit your traffic as well as your potential for being ranked highly in the search engines.

Just remember, things like Flash animation, video and visual effects can be good for websites, but don’t overdo them. Otherwise your site will be a turnoff to both search engine crawlers and your visitors!

1. SEO is not a one-time fix-all. Search engine optimization is an ongoing process. Keyword popularities change, trends change and new strategies come up to appeal to the search engine crawlers. Don’t think you can just hire an SEO agency, optimize your content, and stay atop the rankings forever. Search engine marketing requires fine tuning, and is a journey rather than a destination.
2. Black Hat tactics don’t work. They may at first, but over the long haul, the risk vs. reward for using black hat SEO is very little. If a search engine finds you to be using unethical SEO, it can be very hard to work your way back from their bans and penalties. Avoid using doorway pages and hidden text, and build a solid white hat SEO strategy from the beginning for success in the long run.
3. All content needs are keywords. This is a huge mistake. It’s much better to plan your strategy around a few solid keywords you can really compete for than to jam your content full of any and all keywords. To any user this will be immediately apparent, and they will not return as your content will appear useless. You can always change your keyword strategy to try more competitive ones as things change. Build a good foundation and tinker with it rather than going for the gold from the beginning.
4. No agency of SEO firm has deals with the search engines, or can guarantee anything. Anyone who says they can get you in the top ten overnight is lying, because SEO changes take weeks to manifest. Any company that says this is of questionable legitimacy.
5. There is no “most important part” of SEO. Search engine marketing refers to using a combination of tactics to develop your brand online and get it notices. Link building, pay per click and keyword rich content are all important parts, but only their use in combination will create an effective overall search engine marketing plan.

One of the best ways to increase your links and your credibility as a site is to become an online resource for information in your niche or subject, and the best way to do this is to start a blog. Blogs typically do very well in search results when you use simply keyword strategies, and they can be much more effective than many black hat SEO techniques. Even one blog post a day can do wonders. Just fill the blog with backlinks to your site, and you’ll generate lots of traffic, as well as boost your Page Rank. Blog services like Wordpress or Blogger are great, as they do well in search results.

In addition, look into expanding your content pages. Don’t limit your site to just pages featuring the basics of your service. Create subpages with lots of information concerning your topic, and issues related to your topic. Your directory structure and filenames structure can be effective search engine optimization factors as well, and the more content and articles you have, the more you’ll be able to make use of them. Be sure to employ cross linking here as well, as linking within your site is effective for Page Rank as well.

So how do you build this kind of winning site? Follow these steps and you can’t go wrong. For the purpose of this example, let’s say you’re building a site to help promote your Classic Car Repair Shop.

Step 1: Understand who is going to be most likely to link to your site. Some examples of this might be auto parts dealers, writers at magazines and web sites specializing in classic cars, classic car bloggers, local auto show organizers, craigslist auto message boards, or car repair social networks. Submitting links to these sites will be your main goals, before you go submitting links to general directories.

Step 2: Expand your focus. Now that you’ve decided on the most relevant sites and services for linking, think about some others that may be related, but may be a step or two removed. Examples could include car photography, car repair advice, or car sales sites.

Step 3: Generate content ideas. You want to make your page as dynamic as possible. For a classic cars site, you could have interactive graphic menus highlighting different parts and components and their location within the cars, which could lead to menus with pricing and services available. You could also have videos detailing certain repairs or custom car building. Lots of photographs or projects, and interviews with the team of mechanics. Get creative!

Step 4: Hire great designers and get your name out there. Hire the right people to help you build a great site, and then submit, submit, submit.

Follow these steps to link building and content creation and your site will be a guaranteed hit.