What to look for in an SEO Company – Doing your Homework can Save you Money

Fri, Jan 8, 2010

Search Engine Optimization

SEO is an essential Internet marketing tool that is necessary for your website’s success. There is no question of the astronomical benefits of an SEO marketing campaign. Launching a full SEO marketing campaign will take a lot of time and effort. Many companies choose to find an Internet Marketing company to handle this aspect of marketing.

It is crucial that you spend some time doing research on the Internet marketing company that you choose. There are many different SEO strategies and techniques that can be offered to you and there are many companies out there just waiting to take you for all you can afford. While there are many different SEO techniques, there are some that are more beneficial than others.

Do not fall in the trap of paying for more than you really need or by signing a contract with a company that does not know the first thing about true SEO marketing. Consider the following questions and tips before hiring an SEO Internet marketing company.

  • Ask for references and check those references.
  • Make sure the company will fit your style and mission statement.
  • Make sure to talk to the person who will be handling your account. Many times, you will be assigned to someone else. It is imperative that you both have a good understanding and will be able to connect with each other.
  • Find out how often reports will be sent to you.
  • Ask how long before you will see tangible results. If a company tells you that you will see results within a month, this is not possible. It generally takes at least a good six months before you will see positive results. SEO is a slow process, yet very reliable.
  • The SEO firm you choose should be able to not only provide SEO services to your company, but should be able to follow their own advice. Search to see where that company shows up on the organic rankings.

If you are smart and do your homework, you will be knowledgeable enough to hire an SEO Internet marketing company with the satisfaction that you are not being conned into spending money that is not necessary. Campaigns can run from $1,000 to $100,000. Many companies will offer SEO services ala carte. When you choose to go ala carte, you will not be guaranteed traffic.

In fact, beware of any company that guarantees results quickly and that guarantees you will rank on the first page of any search engine. It is likely that if you choose to go full steam ahead with an Internet marketing plan that you could end up on the first page. However, no Internet marketing company can guarantee this.

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This post was written by:

Felipe Miyata - who has written 10 posts on SEO Blog | SEO Marketing World.