Tips and Keys to Improving the Popular of Your Website

Fri, Apr 25, 2008

Search Engine Optimization

Improving the popularity and visibility of your website is important to any webmaster, and most often it can be done by securing a good foundation on which to build in the future. Whether you’re running your own informational news website or an e-commerce website, these tips can help you get noticed.

One of the best places to start is in your website design, and if you’re going to spend money on anything, this is where to spend it. Having a professional looking, easy to navigate site design is going to keep users coming back and contribute greatly to the reputation and credibility people lend to your site.

Try to provide something that users can really use. Avoid just letting your site be an informational brochure about your company or business. Add blogs and provide information on current events related to your industry or service, or provide video or photos. Provide something for your users that you think will encourage them to want to show their friends.

Stay up to date and stay topical. If your business or website is involved in the health food field, and you miss the chance to report on a bacteria scare in vegetables or a new type of health product being released, your going to miss out on the opportunity to generate tons of valuable traffic. Keep your site up to date.

Ask for and respond to criticism. Getting to know what your users want is key to providing it for them. Ask for suggestions and heed the best advice you get to improve your site and give your audience what they need.

Learn about search engine marketing, forums and blogs, and the rest of Web 2.0 and use them. Everyone else is doing this, so in order for your site to keep up, you should too.

Do things that will attract attention. We’re not saying be outright controversial or offensive, but do or cover things that will get you noticed and talked about through the Web 2.0 methods we just mentioned.

Optimize for Google. Google control 80% of the search market, so if you can place highly in their rankings, you’re opening yourself up to a huge volume of traffic. Learn what it takes to rank highly and design your site to comply.

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This post was written by:

Cassiano Travareli - who has written 90 posts on SEO Blog | SEO Marketing World.

SEO Specialist! Loves everything about Search Engine Marketing.