SEO Services > SEO FAQ > Optimizing Websites

How should I go about optimizing websites?

If you're just starting out at optimizing websites, it helps to have some good examples to follow, so below we're going to take you through the steps necessary to optimize a text or single page of content. In case you don't know, optimizing websites is about creating content for your site that contains certain keywords in certain places that will make your site appeal to the search engines that deliver results from targeted searched to millions of users each day.

When optimizing websites, it helps to have some good SEO tools in hand to help guide you through the process. The first and foremost tool to learn to use for optimizing websites is Google's Keyword Tool.

This tool can help you to identify the exact kinds of keywords you should use for optimizing websites based on the focus of your site and its subject matter. The idea here is to use the results to determine keywords with the most relevance and the least amount of competition from other sites. Once you target your SEO marketing to these kinds of keywords, you can begin to go for more competitive keywords. Establishing a combination of both once you've nailed the less competitive keywords is the key to optimizing websites well.

Once you have a good list of keywords, you can create individual pages for each one, and begin optimizing. In this step, optimizing websites becomes very precise, as you are targeting each page to a certain keyword SEO.

The title and description tags are key to optimizing websites, and you'll want to have the main keyword present near the beginning of both. For the text itself, the best method for optimizing is to have the main keyword including once near the beginning of the text, once at the end, and then several times within the body of the text.

Most people believe that a total of 3-5% is a good keyword density for optimizing websites. However, if you're just starting out optimizing websites, try not to worry about density so much. Once you're going for more competitive keywords, density plays a bigger part in optimizing websites.

Also, you want to not only highlight the main keyword of the page, but you'll also want to include some others suggested by the Google Keyword Tool to really draw the attention of the search engines.

This is a basic pattern for optimizing websites, but it is the basic way that search engine marketing works in terms of the content of your site. You can think of this method, in conjunction with link building, as the foundation of effective search engine marketing. From here, there are lots of other tricks and initiatives you can apply, but you've built a solid foundation for optimizing websites, you'll start to see results within a few weeks.

Keep in mind that optimizing websites is a gradual process, and you're not going to suddenly vault to the top of the results page as soon as you change the structure of your content. Be patient, build effectively, and you will be rewarded.