Tips for Powerful Press Releases

Tue, Jul 21, 2009

Content Creation

Press releases have become an important part of search engine marketing, and because of that, it is necessary for people to understand how to get the most out of a press release. Simply writing some words down on a sheet of paper and distributing it is not enough. You have to know what you are doing and how to drum up excitement with the release.

State the Point

Don’t beat around the bush when you’re writing a press release. Make your release concise and to the point. This is not the place for creative writing. News writing is a type of writing that gets to the point immediately. Read over your release and make sure it conveys the message early. If someone has to read to the end to find out what the release is about, you will not get very far.

Don’t Let Your Bias Show

This is one of the most difficult tips for people to follow. People think they really need to sell with their press release. Therefore, they talk about how amazing their products are. They use sales language, and that language does more harm than good. On one hand, many places will not post a press release if it comes across as being to biased. On the other hand, it will heart a search engine marketing campaign because people will not trust the release. They need to view it as a release that came from a legitimate source, not someone who has a vested interest in the company and just wants to sell products.

Use Layman Terms

Just because you’re an industry insider doesn’t mean your customer base is. Don’t confuse them with words they can’t understand. Instead, write in layman’s terms so you can appeal to a large audience. Have someone that is not a part of the industry read over your release. If they have to ask what certain words mean, you need to make some changes.

Watch Your Timing

Don’t send out your press release on a Friday night. No one is going to be looking for news. Instead, they are going to be focused on enjoying their weekend. Make sure you save it for the week so people can see it.

Solid press releases can jumpstart your search engine marketing campaign. Make sure your press release takes all of the tips into account so you can be competitive. The better your release, the more traffic you will get to your site. The more traffic you get, the more sales you will make.

Related Posts:

This post was written by:

Cassiano Travareli - who has written 90 posts on SEO Blog | SEO Marketing World.

SEO Specialist! Loves everything about Search Engine Marketing.

3 Responses to “Tips for Powerful Press Releases”

  1. uli thiel Says:

    Hi Cassiano,

    thx for these advices, I read them and will follow them. I was asked this week for teaching a inhouse-workshop in a agency, becauce they read a press release of me.
    Great – isn`t it?

  2. Mandy Says:

    Thanks for the post. People often skim read news articles therefore coming up with a eye catching headline and introductory summary paragraph is essential. Adding press releases to your website on a regular basis will help your SEO. Also by using RSS people can also sign up to updates to follow your stories as they appear.

  3. uli thiel Says:

    very interesting, thank you – i am just starting to write an article about “dialogue elements of corporate websites”. i plan to place keywords in the right density and there will be also a link to my website.


Leave a Reply