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Why You Don’t Need a Degree in Rocket Science to Master SEO
Many people who are just getting started in SEO think that there is a “magic trick” to making it all come together. They scour the online forums, blog posts and social networking sites looking for the magic technique that will make it all come together. Even some old-timers in the SEO world are on this question for the SEO secret; what they all find out sooner or later is there is no magic wand of SEO – but there is a lot of reading and keeping up with the Internet industry as a whole.
Continue reading...Never Underestimate the Value of a Domain Name
11. May 2009
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How many times have you heard this one, “All the good names are taken, so don’t even try!” Sure, all the good easy to guess domain names are already taken, but do you think that stopped the liked of Google (who had heard of a GOOGLE before then?) or Endless.com (Amazon’s smash-hit online footwear site)? Of course it didn’t – they recognized that Marketing 101 comes into play with domain names; mainly it’s the brand that matters! If you have a good, memorable brand the rest will fall into place.
Continue reading...Keeping Tabs on Your Customers
27. March 2009
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There was a time when most communications between a business and its customers was one-way. The business sent out the message and the customer could either accept or reject it. Think of television advertising and adverts in the newspaper as examples of this. Today, however, we are entering what marketing professionals are calling the 3rd generation of marketing – the social media sphere. In this environment communication is bi-directional and may be kicked off as much by the customer as the business itself. Therefore it’s important to keep your ear to the wall to find out what your customers are saying about you and to actively participate in the discussions with them. Luckily, there are a number of tools that can help you do this at low cost and with relative ease.
Continue reading...Build that Brand – Marketing for SEO Professionals
25. March 2009
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Around a week ago I wrote about Google’s personalized search and search wiki and the impact it might have on SEO techniques. A 2 months ago at the TED conference there was a rather interesting speaker who went into depth talking about Google’s latest offering and put it a new perspective - it’s rather about building the Google brand. And brand is something that goes hand in hand with SEO.
Continue reading...When Does SEO Consulting Pay Off?
17. March 2009
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There is a famous quote that goes, “You don’t know what you don’t know”. This rings true for many firms who don’t realize what value that SEO consulting can offer them. Your site may be doing well, but there could be a lot of uncaptured revenue and rank that you are leaving on the table. Sometimes spending money on SEO consulting can pay back big dividends when used correctly – they can help you realize unrecognized opportunities as well as instill some best practices that will help your organization down the road.
Continue reading...Is Your Internet Business Worth Pursuing?
13. March 2009
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One of the great things about the Internet is that it has opened up for many people the opportunity for them to run their own online business with start-up costs far less than what was required in the years past. Unfortunately for many people who pursue this dream, they fail to fully understand if their business idea is really the next big thing, or if it’s simply another version of an idea that has already been done to death online.
Continue reading...Levering Serious SEO Value From Your Business Assets
11. February 2009
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Chances are you have a number of both online and offline business assets that are just sitting around. These may be properties that you haven’t done much with online or intangible assets such as customer comments and feedback you’ve received offline. In this article we’ll talk a bit about how to leverage these assets to help you with SEO of your business and show you how some of that intangible data and assets can be turned into a goldmine for your company and your brand.
Continue reading...Choosing The Right SEO Strategy For Your Business
30. January 2009
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People often think of SEO as just one strategy – to get web page content ranked higher than others. However, SEO has many different strategies and knowing which ones to apply can help your business deliver the results your clients are looking for. In this article we’ll examine some of the most common SEO strategies out there today.
Continue reading...Reflecting Back to Help Your SEO Business Grow
18. December 2008
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It’s pretty amazing that even in the global economic slowdown that most SEO service firms continue to see robust business. In fact, some say that business has never been so good – obviously companies believe in the power of SEO and the benefits it brings their business and their bottom line. It’s because we are remaining so busy that we tend to never look back at completed projects and do a retrospective to see how we could have improved, or assess what we promised the customer versus what we actually delivered.
Continue reading...As the Economy Weakens SEO Strengthens
10. December 2008
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Is it a recession or a depression? It’s getting hard to tell. Each day brings more stories about companies laying off thousands, budgets getting slashed and even Forrester Research saying that IT spending for 2009 will be anemic. That’s why it may be surprising to hear that amongst all of this bad news that SEO spending is keeping pace and in some cases increasing despite the downtrodden economy. What makes SEO immune from the downturn? Could it be that SEO has a proven track record of getting return on investment, or is it just a safe haven to invest in during troubled times? Let’s look at some of the top reasons SEO continues to be funded in this rough economy
Continue reading...Blog Search
- Using StumbleUpon to Draw Traffic
- It is the Little Things That Add Up to a Lot in SEO
- Inbound Links – Ask For And Enjoy Its SEO Potential
- SEO Changes: Is it Time to Abandon the NoFollow Directive?
- Social Media Marketing Can Improve Your Company’s Image and Give Consumers Hope
- Testing the SEO Value of Anchor Text on Internal Links
- The Winner of the 2010 FIFA World Cup is Social Media
- Has Facebook Got Google and Bing Worried?
- Studies Show Shopping Cart Abandonment Rates Still High - But Why?
- Have You Heard the News About Google News?
- Study Your Competition and Improve Your Own Company in the Process
- Social Media is an Unstoppable Force – Learn How to Use it to Your Advantage
- The Advantages of Choosing Quality SEO and Content Services
- Social Media Marketing Can Improve Your Company’s Image and Give Consumers Hope
- Lawsuit Takes Google to Task on Misleading Walking Directions
- Is The Future of Search in Limbo?
13. May 2009
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