2. July 2009 by Cassiano Travareli in SEO Blogging

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SEO for Bloggers

As a blogger, you have to use the best search engine marketing practices. With the right SEO services, your blog can stand out from the crowd.

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30. June 2009 by Cassiano Travareli in Social Media Marketing

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Using Twitter: 10 Things Every Twitter User Should Do

If you are getting ready to get involved with Twitter, you need to know the top things you can do in order to get in the best position possible. Make sure you follow the top ten things every Twitter user should do so you can maximize your exposure and have a powerful search engine marketing campaign.

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29. June 2009 by Cassiano Travareli in Social Media Marketing

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10 Things to Never do on Twitter

Are you new to twitter? If so, you likely need to know what you should avoid. There are some bad practices people use when they go on Twitter that annoy other uses. Once you become known as an annoying Twitter user, it is hard to recover. If you want a solid search engine marketing campaign, you must avoid certain things while on Twitter.

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26. June 2009 by Cassiano Travareli in Search Engine Marketing

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5 Important Skills Needed for SEO

When you think about search engine optimization, you likely think it’s all about keywords, back links, and generating more traffic for a website. Take a minute to think about the other side of SEO. Think about what type of person is the best candidate to be a search engine optimization professional. There are certain personal skills that make someone naturally equipped to offer SEO services.

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9. June 2009 by Cassiano Travareli in Link Building

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Accidentally Blocking Link Juice with Robots.txt

Today we’re going to talk about a mistake that people make all too often – blocking pages with robots.txt when they have links to other pages on your site or elsewhere and thereby killing any link juice the blocked page may have. Of course, there is even some debate in the SEO circles about whether or not we should be blocking anything at all (after all, why put it up in the first place if you are going to block it?), but we’ll leave that discussion for another day.

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4. June 2009 by Cassiano Travareli in Black Hat & Spamming

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Link Farming – Just Say No!

It wasn’t too long ago when one of the acceptable practices in the world of search engine optimization to gain a rankings boost was to setup multiple domains and engage in linking back to the content on the primary domain. Known as link farming (a black hat practice), it was a way to easily cultivate rankings – at least until the search engines got wise about it and started penalizing the practice. Today, link farming is a practice best left in the past – you might get away with it for a while, but eventually the search engines catch on and penalize you for it.

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13. May 2009 by Cassiano Travareli in Business Tactics

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Why You Don’t Need a Degree in Rocket Science to Master SEO

Many people who are just getting started in SEO think that there is a “magic trick” to making it all come together. They scour the online forums, blog posts and social networking sites looking for the magic technique that will make it all come together. Even some old-timers in the SEO world are on this question for the SEO secret; what they all find out sooner or later is there is no magic wand of SEO – but there is a lot of reading and keeping up with the Internet industry as a whole.

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11. May 2009 by Cassiano Travareli in Business Tactics

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Never Underestimate the Value of a Domain Name

How many times have you heard this one, “All the good names are taken, so don’t even try!” Sure, all the good easy to guess domain names are already taken, but do you think that stopped the liked of Google (who had heard of a GOOGLE before then?) or Endless.com (Amazon’s smash-hit online footwear site)? Of course it didn’t – they recognized that Marketing 101 comes into play with domain names; mainly it’s the brand that matters! If you have a good, memorable brand the rest will fall into place.

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8. May 2009 by Cassiano Travareli in Search Engine Marketing

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Search Marketing Jobs: Getting Them and Keeping Them

The worldwide economy is starting to show signs of a thaw – and most SEO professionals admit that even during the “big chill” the past two quarters work for skilled search marketing professionals has been pretty steady. This is one area where the need is growing, despite the bad economy. With that in mind we are going to review some helpful tips for not only landing that search marketing job of your dreams, but also tips on how to keep it (and keep the client happy!)

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7. May 2009 by Cassiano Travareli in Link Building

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Going Overboard With NoFollow

Traditionally, the use of nofollow was a good way to help control your page rankings by making sure that only the content you wanted to count was actually counted for your site. However, as with any tool there are dangers of using nofollow too much. Today I want to talk a little bit about when using nofollow isn’t such a good idea – and how it might actually hurt your site.

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