Paid Search and SEO Strategy

Mon, Aug 24, 2009

Keyword Research

People often take the difficult approach to finding keywords. They spend hours and hours planning a keyword strategy, but when they put it into motion, it fails. Why does it fail? Sometimes research is not as accurate as one would like. When that happens, they have to start from the beginning once again and search for the right keywords.

If you want to really find the best keywords for your site, you can use paid search in order to find results. You will actually see how certain keywords perform when they are used by real people. This will not be based on statistics that have been gathered over time. It will not be a computer generated suggestion. Instead you will see the facts based on how keywords do. You will watch the keywords and see how they perform in real life situations.

In order to do this in the most effective way possible, be sure to pick a wide variation of keywords. Use plurals and synonyms. Then, let them go to work. See how many impressions these keywords get. Then, you will know how often they are searched.

You can examine each keyword individually in order to see which ones were the most popular. The keywords that did not trigger results should be discarded, even if a keyword research program said they were the best. Sometimes programs make mistakes. They are not out in the trenches, looking at real life results in real time. Keyword research programs are incredibly helpful, but they are not always completely accurate. That is why it is important to use different research methods in order to find the best keywords for the situation.

After the research is over, you will have a nice set of keywords to use for your campaign. You will then be able to use keywords you know will work.

Remember to analyze the competition for the keywords. Keep in mind that organic search results are different than paid results. You can tell the popularity in terms of searches through paid results. However, you need to make sure you can also rank in an organic search.

There are lots of keyword tools at your disposal. Make sure you use as many as possible so you will have an effective campaign. Do not limit yourself, as that will create a problem for your campaign.

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This post was written by:

Felipe Miyata - who has written 10 posts on SEO Blog | SEO Marketing World.