Optimization refers to the task of overhauling your site structure and content for the purpose of making it easily digestible by the search engines in order to boost your ranking in the results pages of web searches. Also known as search engine optimization, Optimization is a method of marketing mainly involves building your web site structure and content around certain keywords which are commonly searched for through the search engines.
These days, almost all users on the internet navigate their way around by performing internet searches, and therefore the search engines are responsible for delivering a huge amount of traffic to different web sites. Optimization and search engine marketing seeks to capitalize on this traffic. Many studies have been performed showing that web sites which rank on the first page of search results receive phenomenally more traffic than sites ranked on the second page. The idea of optimization and SEO is to boost your site's ranking to the highest possible position and ranking, so that you can draw the most amount of search engine traffic.
Optimization is made possible by understanding what the search engines are looking for in sites and catering to them. Some of these factors include having a large amount of links pointing to your site, having keyword rich content, and having many pages on your web site focused on certain keywords and topics. Many businesses specialize in optimization now, but it is a simple enough procedure than most people can become effective web optimizers if they have the right information.
Optimization and SEO marketing is quickly becoming the number one method of promoting your web site online, and drawing more traffic from search engines using SEO tools and optimization will garner much more traffic than advertisement sever could.
Whether you run an e-commerce site or simply a current events blog, optimization is the best way to help you increase your traffic.