SEO Services > SEO FAQ > Dynamic Pages

How can I get Dynamic Pages recognized by the search engines?

Getting websites with dynamic pages recognized and scanned by the search engine crawlers can be difficult, but by taking a different approach with your search engine optimization strategies, it is very possible to have dynamic pages recognized and ranked. While these methods may be more complex than standard search engine marketing techniques, they can be very effective at having dynamic pages fit into your overall SEO strategy.

The reason it's hard for search engines to analyze dynamic pages is mostly because these pages are run off of information, code and text that is stored on a database that runs the pages. This information is only brought into existence when a user selects an option on the dynamic page and the information is accessed from a database.

The search engine crawlers cannot access information stored in a database when analyzing a site with dynamic pages. As a result many of the crawlers are programmed to recognize and ignore dynamic page URLs, which can mean big trouble for your site's potential to be get a good Page Rank or be ranked highly in the result pages of the major search engines.

However, there are steps that can be taken in order to improve your SEO marketing scheme to allow crawlers access to the content within your dynamic pages. First and foremost, you should use static pages to refer the crawlers to your dynamic pages. By creating a Table of Contents or a Site Map page on your domain, you can create individual links to your dynamic pages. This will make it much easier for the crawlers to index the content of your dynamic pages, if not the dynamic pages themselves.

Also, many SEO contractors have access can help to create XML feeds for your dynamic pages and site maps which can then be indexed by search engine crawlers. This works by matching keywords from your dynamic pages to search engine databases, so that your dynamic pages and their content will be accurately represented in search results.

The other problem people run into with dynamic pages is that anytime a search engine crawler runs across a symbol such as "?" or "&" in a URL, they will overlook the URL entirely. Therefore, many people choose to convert their dynamic page URLs into URLs that the crawlers can read.

One example of a tool that can perform this task for you is the XQASP tool, which will convert the URLs of your dynamic pages for you. Another option is software offered by Apache. Of course, you'll still have to be sure to use SEO techniques and SEO tools to optimize your HTML tags and site content to be full of the keywords and phrases that the crawlers are looking for.

Still another option for making dynamic pages work with SEO is to contract the services of a Paid Inclusion Program. These are offered by most major search engines these days. These methods and tricks can help to get your dynamic pages noticed by the crawlers, but it's important to remember that text optimization with keywords and linking is still a huge part of search engine marketing.