24. July 2009 by Cassiano Travareli in Web Analytics

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Improving Your Bounce Rate Through Better Landing Pages

Think of all the ways that friends come to visit you at your home; chances are that many of them come through the front door. Sure, there may be a few friends that know the “secret” to going to the backdoor or coming in through the garage door, but most people come in through the front door – so naturally most homeowners spend a lot of time making their entry ways look well decorated and inviting.

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23. July 2009 by Cassiano Travareli in Link Building

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Bigger Isn´t Always Better in the SEO Business

What would you rather have – a large, well known site linking to you from one of their lower-level pages or a smaller site linking to you from their homepage? It may come as a surprise to a few people that you stand to earn more strength and ranking from the smaller sites than you will from the big sites. It’s one of the paradoxes of SEO where bigger isn’t always better.

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21. July 2009 by Cassiano Travareli in Content Creation

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Tips for Powerful Press Releases

Press releases have become an important part of search engine marketing, and because of that, it is necessary for people to understand how to get the most out of a press release. Simply writing some words down on a sheet of paper and distributing it is not enough. You have to know what you are doing and how to drum up excitement with the release.

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20. July 2009 by Cassiano Travareli in Social Media Marketing

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Selling Yourself With Social Networking

There has been a transition for businesses, and that transition has taken the form of social networking. Now, businesses that were considered out of touch can actually relate with people in the online community. Still, though, it hasn’t been as smooth a transition as some would have liked. Why is that? People don’t know how to act. They are not sure how to present themselves in the social networking community, and that has made the transition difficult for some businesses.

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16. July 2009 by Cassiano Travareli in Business Tactics

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Baker´s Dozen of Don´ts for SEO Professionals

At conferences and meet-ups we are always being asked what the biggest no-no is when it comes to SEO optimization and services. With that in mind, I present my top 13 list of don’ts for SEO firms and professionals.

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15. July 2009 by Cassiano Travareli in Link Building

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PageRank Sculpting: Using NoFollow Wisely

Ever since Google announced in June that they would be reworking the PageRank algorithms to rework how nofollow links are processed, SEO firms have been looking for a way to minimize their risk of losing link juice as this new method rolls out. To put it simply, Google is no longer treating pages with nofollow links as “not existing”. The page does exist, and the link juice (PageRank) is not redistributed over the remaining links on a page when other pages have the NoFollow directive.

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14. July 2009 by Cassiano Travareli in Keyword Research

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How Many Keywords for One Page?

There has been an ongoing debate over how many keywords search engine optimization professionals should use per web page. Some people get out of hand and use keyword after keyword and try to put them all in the copy naturally. The question is, though, is that necessary?

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2. July 2009 by Cassiano Travareli in SEO Blogging

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SEO for Bloggers

As a blogger, you have to use the best search engine marketing practices. With the right SEO services, your blog can stand out from the crowd.

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30. June 2009 by Cassiano Travareli in Social Media Marketing

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Using Twitter: 10 Things Every Twitter User Should Do

If you are getting ready to get involved with Twitter, you need to know the top things you can do in order to get in the best position possible. Make sure you follow the top ten things every Twitter user should do so you can maximize your exposure and have a powerful search engine marketing campaign.

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29. June 2009 by Cassiano Travareli in Social Media Marketing

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10 Things to Never do on Twitter

Are you new to twitter? If so, you likely need to know what you should avoid. There are some bad practices people use when they go on Twitter that annoy other uses. Once you become known as an annoying Twitter user, it is hard to recover. If you want a solid search engine marketing campaign, you must avoid certain things while on Twitter.

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