Subscribe in a ReaderThe other day I was looking at some tracking data for the movers and shakers in the blogosphere over at Blogscope when I came across a rapidly rising subdomain I’d never heard of – blog.indecisionforever.com. Curious as to what this was, and why so many people would be linking to it in their blogs, I started to dig deeper into the data. What I ended up finding was a lesson in link campaigns and how even the big companies can be guilty of link baiting.
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No matter what else you do, at the end of the day quality content is going to be the deciding factor as to who rates high in the rankings and who doesn’t. You can apply SEO techniques to spam all day long and it won’t do you a bit of good. Without quality, informative content nobody is going to want to visit or link to your site. Having said that we often here from SEO professionals who are unaware of the different types of content there are out there – it’s not just a text based world anymore – and how they can be used together to drive traffic, increase rank and generate profit for a website. In this article I am going to take you through the 12 types of content that is most often found on web sites and how each of them can help you in the world of SEO.
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Just when you thought you were safe from the world of SEO acronyms comes another one – QDF, or Query Deserves Freshness. This one is brought to us by Google and it is a part of the Google search algorithm to help it determine which queries (not all!) should be updated to include new content because the subject matter of the search is changing rapidly. In other words, the searches want to deliver the freshest material first instead of older material which may not contain relevant information. You can think about the election of Barack Obama as an example of this – queries for Obama today will return news articles and information about the White House and his presidency, versus queries from a year ago that would have returned totally different results for the most part.
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It can be frustrating trying to track down why suddenly a page (or even an entire site) that ranked well falls in the rankings or worse yet drops off Google’s radar completely. Is it because a competitor has done a better job, because Google changed their search algorithm yet again, or because you have been given a penalty by Google? Lately it seems the answer to this question has all too often been the third choice – and today I’m here to talk a little bit about what we are seeing and how as an SEO professional you can be prepared and try and take action before it hits.
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There was a time when most communications between a business and its customers was one-way. The business sent out the message and the customer could either accept or reject it. Think of television advertising and adverts in the newspaper as examples of this. Today, however, we are entering what marketing professionals are calling the 3rd generation of marketing – the social media sphere. In this environment communication is bi-directional and may be kicked off as much by the customer as the business itself. Therefore it’s important to keep your ear to the wall to find out what your customers are saying about you and to actively participate in the discussions with them. Luckily, there are a number of tools that can help you do this at low cost and with relative ease.
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Around a week ago I wrote about Google’s personalized search and search wiki and the impact it might have on SEO techniques. A 2 months ago at the TED conference there was a rather interesting speaker who went into depth talking about Google’s latest offering and put it a new perspective – it’s rather about building the Google brand. And brand is something that goes hand in hand with SEO.
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It’s the question on everyone’s mind: how can I attract advertisers and other media buys to my blog in order to make money off it? The answer, as it turns out, is not exactly as simple as many would hope.
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Just when you thought you had finally mastered the SEO tricks and were skilled at getting your results to rank well on Google they go and throw another wrench in the works. Today we’re going to talk a little bit about Google Personalized Search (also known as Google Search Wiki) and how it has the potential to change the world of SEO yet again.
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There is a famous quote that goes, “You don’t know what you don’t know”. This rings true for many firms who don’t realize what value that SEO consulting can offer them. Your site may be doing well, but there could be a lot of uncaptured revenue and rank that you are leaving on the table. Sometimes spending money on SEO consulting can pay back big dividends when used correctly – they can help you realize unrecognized opportunities as well as instill some best practices that will help your organization down the road.
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Whether you are a newcomer to the field of SEO, or have been doing this for years, chances are that you occasionally fall into one of the 12 most common mistakes that are made in the effort to gain rank in search. Based on the mistakes we’ve made in the past, and mistakes we see others making, we’ve compiled this list to help us all become better at SEO by avoiding the common pitfalls.
Continue Reading: 12 Mistakes SEO Firms New and Old Make