4. May 2010 by Jonatas Leonel in Internet Marketing

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Study by Borrel Associate Shows Mobile Media as the Fastest Growing Advertising Platform

Experts are now saying the capabilities of mobile marketing are reaching consumers faster than any other medium in history, completely dwarfing the rate at which the Internet made it into our homes when it was released (and look at what happened to the bank accounts of smart guys who grabbed that wave when it mounted).

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4. May 2010 by Daniel Monteiro in Business Tactics

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New Changes for Adwords Pros Stress Increased Responsibility

Adwords has had its ups and downs in the last decade, but as more and more offline companies look to advertise online, it seems more relevant now than ever. And of course, Google sees that relevance better than anyone. One way they’ve sought to capitalize is their six-year old Google Advertising Professionals program, which works with marketing firms. Google recently announced that some new changes are being made to better meet the needs of everyone involved.

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30. April 2010 by Felipe Miyata in Keyword Research

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SEO is Worthless to One Keyword Locals – Are you Sure About That?

In a recent interview on Small Business Radio Trends, Aaron Wall of SEOBook gave some insights on the necessity of companies to pay money for SEO services, or to be more precise, the lack of necessity for some companies. While he had some valid points, and he is certainly an expert in the field, I find his statements a bit misleading.

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30. April 2010 by Daniel Monteiro in Google, Yahoo! & MSN

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Goggle’s Mysterious Ghost Brand – Is it in Good Faith?

Google has introduced an interesting yet subtle new feature in their system in order to recognize the tragedies that strike nations in which they do business. It first appeared recently in the unspeakable tragedy that occurred over Russia. A plane crashed and a good number of important figures from the Polish government lost their lives while traveling to a memorial for the Katyn forest massacre, an incident in which over 20,000 Polish were killed by Soviets.

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28. April 2010 by Anderson Lopes in Social Media Marketing

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Facebook Fans Worth $3.60? It Depends How You Engage Them

A recent release of findings from a study by a social media company called Virtrue is making some bold claims about the importance of Facebook fans for the modern business. According to the findings, a Facebook Fan is worth $3.60, adding up to $3.6 million for dedicated fan pages that manage to recruit up to [...]

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28. April 2010 by Jonatas Leonel in Google, Yahoo! & MSN

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Google Continues to Face the Fire – Are They a Monopoly?

Google seems to be getting quite a lot of heat these days and accusations from a broad range of entities about what many see as a monopolization. Not to mention the frequent challenges from privacy groups around the world who are enraged by some of the company’s newer technological advances and how they encroach on the privacy of citizens in various countries. Even the Department of Justice has gotten in on the flaming.

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12. April 2010 by Daniel Monteiro in Social Media Marketing

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Facebook Plans to Give Your Info to Third-Party Sites—Without User Consent?

Facebook announced some new changes recently that will include sharing your personal information with other websites without getting your consent beforehand, so that these “pre-approved” businesses can give you a more “personalized” experience when you show up, not even realizing they already know who you are. For Facebook, it is a dream of more profits, but for privacy experts its yet another step towards a future that is nothing less than their worst dreams come true.

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9. April 2010 by Anderson Lopes in Internet Marketing

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Video Marketing for Beginners: 5 Simple Tips to Keep in Mind Before You Post

Internet video continues to grow in popularity, and as we all know, it is unrivaled as a way to communicate with prospects and hold attention. It’s no big secret that the modern man is no big reader, and in fact, it has always surprised me that blogging ever got popular in the first place with the lack of avid readers in society. We soon saw with social media, and of course video, that being a big reader wouldn’t be a prerequisite for surfing the web for long, and now any marketer worth their salt knows its time to start harnessing the engaging power of video to get their message out there.

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8. April 2010 by Jonatas Leonel in Business Tactics

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Rumor Has it Local Adwords Reseller is to be Terminated

Google has been bracing itself, trying to find the best strategies for profiting for the dramatic shift of local companies coming to the Internet to find streams of customers who are no longer walking though their doors. Meanwhile, a lot of people online have been discussing the decline of Adwords, and just in the last couple weeks, it seemed that the conversation got a little louder, with talk rising about the possibility of Google cancelling their local Adwords reseller program.

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25. March 2010 by Cassiano Travareli in Business Tactics

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Pimp Your Icon: Google Maps Experiments With Sponsored Listings

One rapidly evolving spectrum of search engine optimization is the emerging trend of offline businesses to claim their stake in the online market, a stake that grows more valuable as the internet grows from its infancy. One characteristic of this trend is the use of Google Maps, and like every other aspect of the internet marketing world, it is a platform that is rapidly changing.

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