We talk a lot about search on this blog, and for good reason. Search engines are a great resource for pulling in website traffic if you target the keywords with the right traffic, and there are plenty of ways to figure out how many people are searching for terms online before you put out the money and effort to rank for those terms. But many people are starting to see a trend of the Internet moving away from being a search-based system.

In fact, Yahoo itself, one of the big players in search, recently announced the results of a study that showed only 1/6th of online activity was search-based. So what does this mean for the search engines, and more importantly for readers of this blog, what does it mean for the future of search engine optimization?

What studies like Yahoo’s are starting to see is that while Internet is gaining exposure around the world and in all pockets of our communities, the mobile revolution responsible for much of that growth, a lot of new Internet users are surfing the web now through their social networks and local-savvy phone apps. They are typically being guided to their destinations through other mediums besides search.

Indeed, the search engines are taking note of this trend, and in response we are seeing many of them push to integrate with social media giants like Facebook or Twitter, and even focusing on the development of social networking capabilities themselves.

What does it all mean? Well, what it means is that the search engines are not disappearing. Not by a long shot. In fact, those who follow the industry closely note that the search engines are often the drivers of change, or at least the first to respond and help guide technology to meet the hungry demand of trends. We’ve seen over and over again how they are pushing their platforms to align with localized queries and mobile capabilities.

The data shows that internet users are spending a lot more time interacting and browsing online than they are in the search engines; that much is clear. And yahoo also acknowledge that the ads, which most big search engines look to for their income, are getting the least amount of attention, meaning not finding a way to step up the game has the possibility to spell decline.

But one thing they are looking towards is the new face of searching in a society that is changed by technology as fast as its trends change technology. Many are focusing efforts on image and video search, and Google is working on the release of a feature that allows search by taking a quick photo.

To go further, all are working towards searching with spoken word, which I personally think will have a huge effect on the amount of people that take the time to submit a query; imagine how simple a search would be if all it took was voicing your concern. Combine this with the new mobile face of the Internet, and the implications for search are obvious.

So what is the answer is search engine optimization in limbo? Sure it is, but to be more exact, the whole world is constantly in limbo with the rate of change in modern society. These issues simply remind us why it is so important for businesses to work with SEO experts, who dedicate their careers to studying the changing face of the Internet, to help them change with the times.

Search isn’t disappearing; it’s evolving. Are you?

Is The Future of Search in Limbo? is a post from: SEO Blog | SEO Marketing World

Believe it or not, Google page rank is based mainly on back links. Back links are the links that point to your website from another website, so naturally the more back links you have, the higher you’re PR ratings, and your Google ratings are soon to follow.

1. Forums are a great tool in achieving back links to your website and maximizing search engine marketing: You should always join a forum. The way most forums work, you are allowed to have a signature. Within that signature, you are allowed to copy your link to your webpage. You should make sure that the forum you join has somewhat the same content as yours to target the proper demographics. If it is not related it is not the end of the world, there just isn’t as much potential for back links. This will also allow you to build your website’s presence, which is key to its survival. The more your website is advertised, the more credibility it will gain. These people who view your link could also be potential visitors to the site or even leads.
2. Submit to Search Engine Directories: Search Engine Directories are a great way to get your website advertised for free as well as increase your chance for reaching popular search engines like Google. Most directories will allow you to submit for free and the more links the higher the PR.
3. Use Ezine ads (or newsletters): The most beneficial step to increasing your web presence is creating an ezine. You can give your viewers something beneficial by allowing signatures and offering special deals which will in return result in potential leads and back links. When you submit your information to ezine, you are automatically given a free link on their website, which is just more PR, which is maximizing search engine networking.
4. Creating and Publishing Articles: Articles are one of the easiest sources of generating new traffic to your website. You can also include your signature in your article, usually including a link to your site. A signature tends to be comprised of 4 to 8 lines. The first line is usually the title of the website you are advertising. The lines in between are a sneak peek to the content in your website and the final line would include the link.
5. Links from related websites: Being able to gain links from related websites can be one of the most difficult tasks. They are simple to find but very hard to obtain. Simply go to a search engine, and type in your subject. Once you have found the website you would like your link to be on, you must contact the owners about advertising your link on their site. This is by far the most frustrating because of all of the ignored mail by the webmasters.

5 Simple Steps to Increase your Google Page Rank is a post from: SEO Blog | SEO Marketing World