Retweetable Post

Building back links with Twitter stars with a post. Your post has to be something others will want to retweet. That means you need to come up with a post that provides useful information to readers. It has to be interesting enough for other readers to pass it on through a Retweet.

Recruit Your Friends

You cannot rely on others alone to Retweet your post. Get your friends to start Retweeting for you. You want the post to pop up as many times as possible through Retweets and your friends will be helpful in getting the Retweets to take off.

The more your post is Retweeted by your friends, the more others will Retweet it. Your post will get a life of its own.

Getting a Back Link

When a post on Twitter is popular, it ends up on Popacular.com. This site will give your post a back link that will link it to the original post. While the back link might not stay on there forever, it will be available while it’s hot. You can use this to your advantage.

Benefits of a Twitter Link

Twitter back links mean traffic. From the Retweets to the actual link put on Popacular.com, you will receive lots of traffic. The traffic will surely translate into some customers. You will notice an increase in your site traffic immediately. Your back link can end up being a gold mine, even if it is only for a limited time.

It is important to note this is not link building. Your link is not permanent with this process, but it is still incredibly helpful. You can end up with lots of traffic and more customers when you use this.

Keep in mind the more followers you have, the more successful you will be with this strategy. Thus, build your Twitter profile and then give this a try.

When you are trying to generate traffic, you want to utilize as many traffic building methods as possible. Twitter is an easy and free way to bring traffic into your site. Be sure to use it for social networking and back linking so you can receive all the benefits of Twitter.

• An analytical mind is one great asset to have if you are interested in search engine optimization. SEO is about data. You will have to sift through data on a daily basis during your research and you have to know how to look at that data analytically.
• You also need to know the ins and outs of the internet. You might think “I’m not a programmer and I don’t care how the internet works.” It would serve you well, though, to spend a little time on the other side of the computer. Find out what the different codes mean and take a look at what goes on behind the scenes. People that know all about the internet tend to be the most effective when it comes to providing SEO services.
• Strong people skills are also essential. Often SEO services are a hard sell and you have to be convincing. People think you’re trying to sell them something they don’t need. You know they need it, but to make them realizes it, you have to be able to network and deal with people in a powerful way. The first step in search engine marketing is marketing your own set of skills and talents. That is something that comes from within.
• The ability to illustrate important points is also necessary. Part of search engine marketing is visual, which means you have to be able to take out a pen and draw a diagram or illustration with a moment’s notice. Do you have to be exceptionally artistic? No. Do people need to know what you have drawn? Yes.
• A thirst for knowledge is also essential. Why is this so important? Search engine optimization is an ever changing game. If you don’t seek out new information, you will get left behind. You have to have the desire to constantly know more so you can find out what ate latest trends are.

While these talents are all important, you also must be able to build on the talents so you can become a more powerful search engine marketing professional. With the right skill set, coupled with the right information, you can be a powerful search engine marketing professional.

Don’t Be a Bump on the Log – Show some initiative and enthusiasm for what you do. This isn’t saying go out there and have “skunk projects” all over the place, but rather take an active role in bringing new ideas to the table with your employer. An e-mail to the boss or group every week or so with a few ideas or thoughts can really go a long way. People appreciate the “extra effort”!

Never Stop Learning. I can’t tell you how many people I know who land a job and think that they never have to crack open a book or read something new again. People who excel in search marketing and SEO know that the field is changing by the day – keep up with emerging trends, take marketing classes at your local college and be active in the marketing community.

Create (and Manage) Expectations. There is nothing worse than having people excepting you to deliver it all and then when you deliver your absolute best they are just sitting there wondering where the “rest of it” is. Create and manage the expectations of you and your group up-front. Goals have to be realistic and so do deadlines. However, don’t sandbag projects or always aim low – you build up trust with your employer or client by always being upfront with them.

Keep Your Name Out There. Be known as someone in the industry, not just another number! Start a blog, get involved with online search marketing communities and beef up your profile on sites like LinkedIn. The more you are seen as an industry thought leader, the more secure your position is!

Management Loves Data. Be sure you are generating metrics and people are reading them. Management loves data, and a few variables that are laid out in an easy to use graphical format can go a long way in getting management to understand your true value to the company.

Don’t Play Politics. Take a stand on an issue and stick with it. Don’t change the way you feel about something – like pay per click – every time someone comes up with a new magazine article about it. Keep out of the petty office gossip circles too while you are at it!

Support Your Co-Workers. Remember, you are working for the same company as them. Don’t throw them under a bus or let them drown. If you see they could use a hand, offer to pitch in and help. You never know when they will return the favor!

Speak With Authority. Search marketing changes so rapidly it can be hard to keep up. If you don’t know, or are unsure about something, it is OK to tell people that you need to research the information first so you can give an accurate answer. Nobody knows it all – especially in this field!

So how do we fix this? How can SEO work on the content presentation and make it user friendly and easy on the reader to not only find, but to read and hopefully take action? It all starts with great content, no doubt, but the following tips are ways to take that great content and help give it small, but measurable, boosts in the rankings.

First, look at your fonts. Some of us have a habit of using text that is just fine for younger eyes (since most of us tend to be younger), but which is impossible for older readers to see easily. If you are marketing products toward the over-40 crowd you have to design with them in mind. 

I recommend sticking with a font such as Verdana with at least a 10pt font. Verdana has good spacing between the letters, is a little big larger than Arial, and the characters themselves are distinguishable. You should always stick to black lettering on a white background for maximum contrast and readability unless you have a darn good reason not to. Just think to yourself about all the potential customers that skip your site because they can’t see the text, or the contrast is impossible to read clearly.

Next, focus on the length. Notice how we write in short, succinct paragraphs? You should do the same. Nobody wants to read paragraphs that stretch on and on and on. Keep it simple and to the point for maximum reader digestibility. Studies show people comprehend and remember small pieces better. Keep the run-on sentences and 20-sentence paragraphs reserved for college papers!

Another practice you should be following when you do SEO is to make use of CSS. Not only does it help maintain consistency, but it also helps to make changes site-wide with a few keystrokes. At one time content length used to be an issue for search rankings, but thanks to widespread high speed access this is no longer a concern.

Now let’s talk about quality – I know you might think we talk about this too much, but quality content is the #1 thing you can do to get better rankings. Here is a list of things that I believe are cruicial:

• Keep it unique. Don’t re-use content and make sure anything you add can pass a service such as CopyScape. If your content isn’t unique you are going to suffer in the rankings.
• Unique page design. Don’t re-use the same HTML layout for site after site. The search engines are watching and take this into consideration.
• Unique titles and meta descriptions. Every page should have these. Your titles should be specific, but concise. Aim for 5 words.
• If you are re-publishing content you must add value to it.  Don’t simple re-publish a review from Amazon and think the world will come running to your site. You must add value to it, otherwise why bother visiting your site when they can just visit Amazon?

Keep in mind that as I stated in the beginning, these ideas alone won’t help you much without first focusing in on your content. These ideas are like ingredients in a recipe – alone they don’t make much of anything, but put together they can make one heck of a delicious meal and well ranked site!

Organic landing pages are used particularly for search engine optimization for a specific keyword. There is ample debate whether your landing page should be written for the interest of the human reader or for the search engine spyders, who in turn provide you with your page ranking and indexing. Higher page rank and better indexing means more traffic, more traffic means more sales. The answer, however, is quite simple. With some ingenuity as well as well placed words, it can be done quite well for both the human eyes and the spyders. Understanding that the google algorithym will penalize you for landing pages solely for the purpose of attracting spyders with no relevant content for the readers. Its time to have content that is not only relevant, but powerful enough to capture the human and the spyder. If your content is good, the humans will find you, and if the humans find you the spyders will come.

When creating your organic landing page, determine your most important keyword and place it within your HTML title tag, your page URL and at the begininning of the body of the text. If your website is static, you will have to do this manually. If however your site is a blog and you are utilizing WordPress to service your blog, you will automatically be optimized with the above named features if you enable permalinks and have the keyword as the post title and post. This is the core of organic landing pages 101.

Lets take it one step further, add the keyword a few more times in some additional areas such as in the tags, the H1 tag and then again in the closing of the main body of text. Do not, however, over-optimize. As a general rule of thumb, keep keyword usage to approximately 3 times within each 500 words. This is good content and will never be misinterpreted as spam. Along with finding the keyword in the tag and the title, a reader will sense the word 5 times, which is perfect for both human reader interest and the spyders.

Please understand, this is a general guideline, search engine optimization is not an exact science. However, if you follow the rules in this guideline you should have a great start to search engine marketing your product or services online.

Creating a well thought out organic landing page and coupling it with keyword authority, you are sure to win the praises of your readers and the google spyders.

A survey of B2B participants yielded some interesting results: 93% of all participants polled indicated they would use online research as a tool prior to decision making, with 63% of them initiating the research using a search engine, and a resounding 95% of them admitting that a search engine query would be utilized. Google is the favored search engine used by B2B executives, and the usage of search engines on the whole plays a dominant role in B2B transactions. Researchers utlilize the top search results, with a balance between paid and organic search results, and a close attention to organic SEO and positioning. Secondary tools used in B2B research includes consumer review sites, industry portals, manufacturers website and competing e-commerce sites.

Realizing that most of the web traffic from B2B participants is due to search engine optimization, it pays to spend the time and money needed in your B2B marketing. Great value is derived when search engine optimization is geared not only to the consumer, but to the world of B2B. Search engine marketing traffic is whom everyone is after. After all, these persons are that who are most interested in your product and/or service and is most predisposed to spending their money on the same. Realizing that your search engine marketing efforts are non intrusive and found voluntarily, make the most of all techniques, rules and tools to allow your potential to be attained.