When proactive measures are taken, content producers are able to prevent getting burned again. This is much more effective than trying to track everyone who has lifted content.

People can download Tracer, a program that makes copying content much more difficult. When you download Tracer, you can insert a code into your content. Your content will hold onto the code and display a link back to your site whenever any of the content is copied. Even if a small amount of content is taken, the program will still link it back to your site.

It is easy to make the program work. After the user registers, they will receive a script. The script goes into the page before the HTML tags for the body of the content. Then, it is be ready to go.

This means you will not have to worry about the thieves stealing your content without giving you credit. You can download the program and then receive credit where credit is due.

This will help with link building and it will also protect your content. It is a time efficient way to receive credit for content. In addition, you will be able to build solid links all over the internet. Every time your content is used, you will create a portal for others to find you. Your content will finally be used to market your site, just as it should be.

Be sure to take a moment to test the code before you release the content out in the internet. You want to make sure the content is protected.

Content is king on the internet, and when people steal content without credit, it can be a headache. You can take your power back by using technology to ensure you always receive credit for your content.

How do you get the coveted number one spot? The only way to do it is to be better than everyone else.

Your competitors are the only thing standing between you and a number one ranking. Thus, you have to beat your competitors in order to move up in the ranks. You need to analyze the competition so you can actually obtain the top spot.

Who is the Competition?

If you want a number one ranking, it starts with competition. Look at the keywords you want to rank with and find out what sites have the best ranking with the keywords. Tackle the top ten sites and work at beating them all. Be sure to use all keywords you want to rank with so you can become number one with lots of different keywords.

Onsite Optimization

You must find out what keywords your competitors use, along with the density of those keywords. If you want to beat a site on keywords, you need to go head to head and tackle the competition. You can be the best with a set amount of keyword, but only if you analyze your competitors and make your site better than theirs. That means you will need to create stellar content and use the right number of keywords in the copy.

Quality Links

You need to check the links of a site so you know what you are up against. If a site has thousands of quality links, you need to match that number and improve upon it. You cannot possibly beat a site if you cannot beat the links the site has. Take the time to come up with a solid plan and then build links. This will take time, but it will pay off.

A top ranking in Google is not going to happen overnight. It is possible to obtain, though. You can do it, but you have to work at it. Take your time and build a solid marketing campaign so you can get top ranking.

State the Point

Don’t beat around the bush when you’re writing a press release. Make your release concise and to the point. This is not the place for creative writing. News writing is a type of writing that gets to the point immediately. Read over your release and make sure it conveys the message early. If someone has to read to the end to find out what the release is about, you will not get very far.

Don’t Let Your Bias Show

This is one of the most difficult tips for people to follow. People think they really need to sell with their press release. Therefore, they talk about how amazing their products are. They use sales language, and that language does more harm than good. On one hand, many places will not post a press release if it comes across as being to biased. On the other hand, it will heart a search engine marketing campaign because people will not trust the release. They need to view it as a release that came from a legitimate source, not someone who has a vested interest in the company and just wants to sell products.

Use Layman Terms

Just because you’re an industry insider doesn’t mean your customer base is. Don’t confuse them with words they can’t understand. Instead, write in layman’s terms so you can appeal to a large audience. Have someone that is not a part of the industry read over your release. If they have to ask what certain words mean, you need to make some changes.

Watch Your Timing

Don’t send out your press release on a Friday night. No one is going to be looking for news. Instead, they are going to be focused on enjoying their weekend. Make sure you save it for the week so people can see it.

Solid press releases can jumpstart your search engine marketing campaign. Make sure your press release takes all of the tips into account so you can be competitive. The better your release, the more traffic you will get to your site. The more traffic you get, the more sales you will make.

1 – Videos

A few years ago video was unheard of on the web, today thanks to sites like Youtube and Hulu video is everywhere. Broadband access means that people are looking for rich media, not just plain text anymore. People like to be able to “see” things, not just read about them – and studies have shown that people are more likely to watch a video than to read a lengthy text article. A well put together video can be a huge traffic draw to your site.

2 – Blog Posts

Blogs are dynamic, informative and most of all – fresh. They let you keep a constant stream of updated data flowing through your website. Blogs have become so popular that entire websites are composed of nothing more than blog posts. Blog content can be entertaining, educational, news or editorial based. The type you end up choosing is largely based on your objectives.

3 – News

News sites, to be effective, have to be “first to press” – you have to get the scoop on others. News sites are linked to and viewed more often than any other type of site, traditionally. If you are focusing in on news content remember that it’s a 24×7 venture – one where you are going to need quite a bit of fresh, unique content flowing through all the time.

4 – E-Books

E-Books are one way to send your authority level soaring. Though they are not the easiest to create (you can use outside ghost authors) they can be invaluable at bringing links and business to your site. Just remember to make the book relevant to your site.

5 – User Generated Content

Remember all that Web 2.0 buzz? It centers around user generated content and its one of the easiest way to get fresh, unique content on your site without you having to worry about it. Though you lose a little bit of editorial control, the benefits far outweigh any risks of letting your users speak up as long as you engage in a bit of moderation now and then.

6 – Widgets and Badges

Give people a reason to visit your site – send our widgets and badges that help deliver some of your content to other websites. For example, if you run a site that is dedicated to helping students finding the best college loans a great way to widgetize your content is to provide a widget that helps them calculate loan payments after graduation.

7 – Awards

Let’s face it, we all have big egos! Everyone loves to get the gold star. Recognize your star contributors on your site and those people who really do help your site stand out above the rest. You’ll be surprised how much a pat on the back can send visitors and links to your site!

8 – Contests

The word “free” sends people running in droves. However, as tempting as a contest may be you need to realize it’s a flurry of visitors and unless done right may not have a lasting effect on traffic stats to your site. Make the content relevant to your site and make it so that entrants have to participate in some fashion. In other words, make it so that those who take the time to visit your site and get value out of it are actually able to enter the contest.

9 – Images/Photos

Good quality images can make or break a site. Nobody is going to buy something from you if the image of what they are buying is fuzzy or poorly lit. If you are trying to sell something on your site then you need to make sure your images are up to snuff.

10 – Research

This one falls into the “authority” category again. The more authority you can build the more people who will link to you and visit your site. By publishing unique research that is relevant to your site you can attract potential customers and clients. When done properly, research can generate a huge swell of new visitors to your site.

11 – Don’t Just Sit There – Do Something Remarkable!

Don’t be another website that blends in with the others. Do something that sets you out from the others. Perhaps your site is dealing with weight loss – what better way to generate buzz and visitors then to create a special section that follows the life of a fictional client and spills the entire beans on their life – weight loss and all – for others to read and see!

12 – Create and Distribute Applications

A Facebook application, WordPress plugin or even a traditional piece of software can be a big draw for your site. It will help boost your perceived authority, increase awareness of your site and can help you generate new business.

We hope you could learn about some good tips when start a new online project. We recommend you visit our SEO FAQ and see more about search engine optimization.

The good thing about quality content is that it’s pretty much always going to be relevant in some form or another unless it deals with cutting-edge products or events. Otherwise, content that provides valuable information has a habit of sticking around out there. I’ve had a piece I wrote about 5 years ago dealing with supermarket layouts still rank in the top 10 across all the major search engines.

The good thing about old content is that with a little bit of work (a lot less than developing totally new content) you can easily have your rankings move up a few notches and even break into the magic top 5. How? It’s simple:

• Update your old content. Sometimes just adding an update to old content can boost your rankings considerably.
• Re-work the content to be SEO friendly. Chances are if you wrote your content a few years ago it wasn’t taking advantage of modern SEO analysis. By rewriting content to fit modern SEO practices you can get a nice little bump.
• Re-use the URL. This works well if you run contests or have seasonal pages on your site. If you have a URL that ranks high, but is only used occasionally, find a way to use it more broadly. Don’t let a valuable ranking get away!
• Freshen up those links. Sites come and go, and chances are some of your older links have gone the way of the dodo bird.

Now that you have your content refreshed, you may find you run into some difficulty resubmitting it to content crawlers and engines. The problem is that they look at the URL and go “Woah, buddy, you already submitted this once!” The trick here is to use URL tricks like adding a “#” or a “&” sign to the end of the URL. They won’t do anything to your URL, but it will make it look like a totally new URL to most crawlers.

Sometimes the easiest way to boost rankings is to use what you already have. By taking some time each year for your sites and revamping content and links you can give yourself an instant boost in the rankings at very low cost. It’s just another SEO trick that you can use to help wow your clients and keep yourself and your sites near the top.

So how do we fix this? How can SEO work on the content presentation and make it user friendly and easy on the reader to not only find, but to read and hopefully take action? It all starts with great content, no doubt, but the following tips are ways to take that great content and help give it small, but measurable, boosts in the rankings.

First, look at your fonts. Some of us have a habit of using text that is just fine for younger eyes (since most of us tend to be younger), but which is impossible for older readers to see easily. If you are marketing products toward the over-40 crowd you have to design with them in mind. 

I recommend sticking with a font such as Verdana with at least a 10pt font. Verdana has good spacing between the letters, is a little big larger than Arial, and the characters themselves are distinguishable. You should always stick to black lettering on a white background for maximum contrast and readability unless you have a darn good reason not to. Just think to yourself about all the potential customers that skip your site because they can’t see the text, or the contrast is impossible to read clearly.

Next, focus on the length. Notice how we write in short, succinct paragraphs? You should do the same. Nobody wants to read paragraphs that stretch on and on and on. Keep it simple and to the point for maximum reader digestibility. Studies show people comprehend and remember small pieces better. Keep the run-on sentences and 20-sentence paragraphs reserved for college papers!

Another practice you should be following when you do SEO is to make use of CSS. Not only does it help maintain consistency, but it also helps to make changes site-wide with a few keystrokes. At one time content length used to be an issue for search rankings, but thanks to widespread high speed access this is no longer a concern.

Now let’s talk about quality – I know you might think we talk about this too much, but quality content is the #1 thing you can do to get better rankings. Here is a list of things that I believe are cruicial:

• Keep it unique. Don’t re-use content and make sure anything you add can pass a service such as CopyScape. If your content isn’t unique you are going to suffer in the rankings.
• Unique page design. Don’t re-use the same HTML layout for site after site. The search engines are watching and take this into consideration.
• Unique titles and meta descriptions. Every page should have these. Your titles should be specific, but concise. Aim for 5 words.
• If you are re-publishing content you must add value to it.  Don’t simple re-publish a review from Amazon and think the world will come running to your site. You must add value to it, otherwise why bother visiting your site when they can just visit Amazon?

Keep in mind that as I stated in the beginning, these ideas alone won’t help you much without first focusing in on your content. These ideas are like ingredients in a recipe – alone they don’t make much of anything, but put together they can make one heck of a delicious meal and well ranked site!

So, how do you get people linking to you?  First, create great content.  Second, well, get them to link to you of course!  You want bloggers, forum posters, other (quality) websites, social media sites and anything that has “www” in the title to be linking to you for content that is relevant to the subject (remember, you don’t want inbound links just for the purpose of linking – that is link spam and can get your site banned from most search engines).  The more high quality, relevant web sites  that link to you the better.

So what type of content gets people linking to you?

• Factual
• Unique
• Interesting

You can apply SEO services to a site with poor content and maybe, if you are lucky, get a small bump in the search results – maybe you can go from 5,685 to 5,580.  Or, you can zero in on creating content that follows the guidelines above and watch the incoming links propel your site into the top 10 almost like magic!

So how do you create unique, interesting, factual content that will get people linking to you?  Find an angle and latch onto it!  Writing about credit card debt using the same advice you can find at 10,000 other sites won’t get you many links.  However, writing about a new technique that you have tried, or have firsthand knowledge of, that gets people out of debt will get the linkers pointing to you en masse!

And while you are creating this great content people are linking to why not help them optimize their links to you by providing badges and other SEO-friendly links to your site.  If you haven’t already, make sure you have the tools and icons on your sites to let people easily and effortlessly link to your content through social media sites and send links through e-mail.  Make it as easy as possible to get those inbound links to your site!

The secret is to make sure you put speed-bumps in their path so that they just can’t simply copy and paste the same thing to your site as they have on others.  You need to make sure that you are encouraging, and even forcing, uniqueness when others go to post content on your site.  Sure, it’s a pain for some users – but that pain is far better than the real pain you might experience if one day you find Google has stopped indexing you altogether because of duplicate content!

So how do you get your users to enter unique content?  Start off by making sure that any forms for data entry are unique.  Don’t ask the same questions that all the others sites ask.  If nothing else, make sure you mix up the order of the questions.  Second,  consider the use of captcha technology to make sure that people (or robots) aren’t just dumping the same content onto your site as they are elsewhere.

Now you are probably thinking to yourself, “If I do this, my user generated content is going to do down!” and you are absolutely correct.  However, even though the content is decreasing, the total amount of good, quality content will be increasing!  You are basically eliminating all the noise and garbage up front and leaving the premium, unique content on your site.  The end results?  You’re in the engines’ good graces because now you have more unique material and less duplicate content!

Sometimes less is more, and you will find the more ways you find to make your site unique when it comes to content the better off you will score in the rankings.  Although we wish we could attract only the users who will provide quality content without a fuss, we know the reality is that we have to guide them along now and then to make sure that they aren’t singlehandedly tanking our entire site.  Using these tips can help make the process a little more automated and a lot less painful in the end.