Remember back in the day when “paying for links” as search engine optimization strategies guaranteed a site a top spot on the search rankings? Quality and content didn’t matter, it was all about who had the biggest bankroll to fund the links. Thankfully, today those practices are not only shunned, but also are penalized by the major search engines, especially Google. So how do you boost your rankings of your site or blog? Simply put, you create your own viral marketing campaigns to get other quality, content-heavy sites and blogs to link back to you. Sound hard? It isn’t, and the time it does take will more than pay for itself through your increasing rank!
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3. December 2008
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