SEO Blog | SEO Marketing World
Archive | December, 2008
Linking 101 – Getting Linked Getting Ranked and Getting Noticed
Hey, let’s face it – you can have the best content in the world and you can still be buried so deep in the search results that you might as well not even exist. SEO companies know that the most important factor in getting a site up in rankings is having good inbound links to the content you have on the website. Amazingly getting good links (emphasis on the good) is one of the trickiest parts of SEO and one which it seems we all are constantly trying to master.
Continue reading...SEO Insight: Can Bad Links Hurt My Rankings?
23. December 2008
So you’ve worked hard to get your site SEO optimized with quality content that should score you big points in the rankings; or maybe you have signed on a new client who wants you to help them get recognized better out there in the search world by contracting your SEO services. Whatever the case you will probably find in your SEO analysis that a number of “bad sites” are linking to you and the question on your mind is, “How is this going to affect my ranking?”
Continue reading...It is All in the Numbers – Using Metrics for Better SEO
22. December 2008
I remember a teacher telling me one time that if we never knew where we had been then we’d never know where we are going. She was so right. That same advice also holds true for website optimization and measuring SEO results. How many times have you walked onto a project and been told, “Just make it better”. What does “better” mean? How do we know when we’ve reached “better”? Without metrics about a websites performance you could end up spending 75% of your time on the part of the site that only gets 5% of the visits.
Continue reading...Reflecting Back to Help Your SEO Business Grow
18. December 2008
It’s pretty amazing that even in the global economic slowdown that most SEO service firms continue to see robust business. In fact, some say that business has never been so good – obviously companies believe in the power of SEO and the benefits it brings their business and their bottom line. It’s because we are remaining so busy that we tend to never look back at completed projects and do a retrospective to see how we could have improved, or assess what we promised the customer versus what we actually delivered.
Continue reading...Google – Innovator or Innovation Killer
16. December 2008
Let’s be honest – every time we are talking to people about SEO or search engines we don’t say “search engine” or “Yahoo” or anything else; we refer to search as “Google” as if there was only one search engine in the world. With over 63% of the market share it’s no reason why Google has become a synonym for search engine – they practically own the entire market. Yet is it good that one company owns most of the market for search? Are we losing out on innovation and a balanced marketplace since there is no real competition to Google? And, finally, why should an SEO company care?
Continue reading...Shady SEO Tricks Can Have Lasting Consequences
11. December 2008
We all know about skeletons in the closet that can pop out years later and have potentially destructive consequences on one’s career. What’s true in real life is also true on the SEO front – if you aren’t careful when taking on new projects and clients you can have a lot of their “skeletons” falling out of virtual closet with you left to try and stuff them all back in. Ask yourself this: When a new client or project comes along how well do you research what has been done marketing and SEO-wize before you came along? Many of us leave ourselves wide open to walk into sites and work with clients whose shady search engine optimization practices of the past are haunting them – and you are left to take the blame!
Continue reading...As the Economy Weakens SEO Strengthens
10. December 2008
Is it a recession or a depression? It’s getting hard to tell. Each day brings more stories about companies laying off thousands, budgets getting slashed and even Forrester Research saying that IT spending for 2009 will be anemic. That’s why it may be surprising to hear that amongst all of this bad news that SEO spending is keeping pace and in some cases increasing despite the downtrodden economy. What makes SEO immune from the downturn? Could it be that SEO has a proven track record of getting return on investment, or is it just a safe haven to invest in during troubled times? Let’s look at some of the top reasons SEO continues to be funded in this rough economy
Continue reading...The SEO Killer: Duplicate Content!
8. December 2008
What’s worse than having old content, or no content at all for search engine optimization? Duplicate content – the SEO killer! Search engines can penalize your site if it finds the same content on your site that they find at others – they may even stop indexing your pages altogether, a process that some people know all too well how hard it is to get re-indexed! Yet, if your site has user-generated content how do you stop them from posting the same information on your site that they have at ten different other sites?
Continue reading...From Great Content Comes Great Links
5. December 2008
We all know that great content is the key to search engine optimization, but what many of us don’t know is what exactly great content is. Great content is what makes others not only visit your site to read your information, but also makes them want to link back and reference your information over and over again. Here are some ideas to help you discover what great content is and how you can create it on your sites.
Continue reading...Four More Ways to Boost Your Rankings
4. December 2008
Yesterday I talked a little about four relatively easy ways to boost your rankings in the major search engines (especially Google) without gaming the system. Looking back at that article I’ve come up with four more ways that works well and can have not only great ranking benefits for your sites, but also help you to expand your network of social and business contacts.
Continue reading...Blog Search
- It is the Little Things That Add Up to a Lot in SEO
- Query Deserves Freshness – QDF
- Google Japan Punished by Using Pay Per Post Practices
- SEO Changes: Is it Time to Abandon the NoFollow Directive?
- Understanding the 12 Types of SEO Content Strategies
- Using StumbleUpon to Draw Traffic
- The Winner of the 2010 FIFA World Cup is Social Media
- Has Facebook Got Google and Bing Worried?
- Studies Show Shopping Cart Abandonment Rates Still High - But Why?
- Have You Heard the News About Google News?
- Study Your Competition and Improve Your Own Company in the Process
- Social Media is an Unstoppable Force – Learn How to Use it to Your Advantage
- The Advantages of Choosing Quality SEO and Content Services
- Social Media Marketing Can Improve Your Company’s Image and Give Consumers Hope
- Lawsuit Takes Google to Task on Misleading Walking Directions
- Is The Future of Search in Limbo?
26. December 2008
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