Subscribe in a ReaderArchive for June, 2008
Believe it or not, Google page rank is based mainly on back links. Back links are the links that point to your website from another website, so naturally the more back links you have, the higher you’re PR ratings, and your Google ratings are soon to follow.
- Forums are a great tool in achieving back links to your website and maximizing search engine marketing: You should always join a forum. The way most forums work, you are allowed to have a signature. Within that signature, you are allowed to copy your link to your webpage. You should make sure that the forum you join has somewhat the same content as yours to target the proper demographics. If it is not related it is not the end of the world, there just isn’t as much potential for back links. This will also allow you to build your website’s presence, which is key to its survival. The more your website is advertised, the more credibility it will gain. These people who view your link could also be potential visitors to the site or even leads.
- Submit to Search Engine Directories: Search Engine Directories are a great way to get your website advertised for free as well as increase your chance for reaching popular search engines like Google. Most directories will allow you to submit for free and the more links the higher the PR.
- Use Ezine ads (or newsletters): The most beneficial step to increasing your web presence is creating an ezine. You can give your viewers something beneficial by allowing signatures and offering special deals which will in return result in potential leads and back links. When you submit your information to ezine, you are automatically given a free link on their website, which is just more PR, which is maximizing search engine networking.
- Creating and Publishing Articles: Articles are one of the easiest sources of generating new traffic to your website. You can also include your signature in your article, usually including a link to your site. A signature tends to be comprised of 4 to 8 lines. The first line is usually the title of the website you are advertising. The lines in between are a sneak peek to the content in your website and the final line would include the link.
- Links from related websites: Being able to gain links from related websites can be one of the most difficult tasks. They are simple to find but very hard to obtain. Simply go to a search engine, and type in your subject. Once you have found the website you would like your link to be on, you must contact the owners about advertising your link on their site. This is by far the most frustrating because of all of the ignored mail by the webmasters.
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Regardless of whether you are launching a new website or a proven website, it is always adviseable to use organic landing pages. Organic landing pages is a search engine marketing technique that will get traffic to your site without you having to pay for it.
Organic landing pages are used particularly for search engine optimization for a specific keyword. There is ample debate whether your landing page should be written for the interest of the human reader or for the search engine spyders, who in turn provide you with your page ranking and indexing. Higher page rank and better indexing means more traffic, more traffic means more sales. The answer, however, is quite simple. With some ingenuity as well as well placed words, it can be done quite well for both the human eyes and the spyders. Understanding that the google algorithym will penalize you for landing pages solely for the purpose of attracting spyders with no relevant content for the readers. Its time to have content that is not only relevant, but powerful enough to capture the human and the spyder. If your content is good, the humans will find you, and if the humans find you the spyders will come.
When creating your organic landing page, determine your most important keyword and place it within your HTML title tag, your page URL and at the begininning of the body of the text. If your website is static, you will have to do this manually. If however your site is a blog and you are utilizing WordPress to service your blog, you will automatically be optimized with the above named features if you enable permalinks and have the keyword as the post title and post. This is the core of organic landing pages 101.
Lets take it one step further, add the keyword a few more times in some additional areas such as in the tags, the H1 tag and then again in the closing of the main body of text. Do not, however, over-optimize. As a general rule of thumb, keep keyword usage to approximately 3 times within each 500 words. This is good content and will never be misinterpreted as spam. Along with finding the keyword in the tag and the title, a reader will sense the word 5 times, which is perfect for both human reader interest and the spyders.
Please understand, this is a general guideline, search engine optimization is not an exact science. However, if you follow the rules in this guideline you should have a great start to search engine marketing your product or services online.
Creating a well thought out organic landing page and coupling it with keyword authority, you are sure to win the praises of your readers and the google spyders.
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Your website has just ranked number one on a top search engine through, so now, what’s next? What more can you do to maximize your search engine marketing skills?
For starters, rankings are usually a little unstable at first and tend to fluctuate for a short time once they first pop up. Until everything balances out, don’t be too surprised if you find that there is a slight dip in rankings over the first few weeks. Once your site has established a number one ranking, add more content to maintain keyword authority. A good path to take is to write at least one more article, using ArticleMaker, or something similar to add yet another link to your site.
Secondly, try to expand your keyword searches. There are millions of keyword searches for similar topics, so see if you can narrow or expand a little and spend some time trying to target other keywords to ensure search engine optimization. Keyword sniping is a great tool and should seriously be considered. Once you have accomplished the number one spot in rankings, you should be able to stay there with little to no effort. This allows you potentially be able to maintain hundreds of sites, all with number one rankings. With the low costs of starting up and research for your sites, the process is very easy to repeat, and cost-efficient.
You should be excited when you get a number one ranking, after all that is the goal, and practice makes perfect, so you should be able to repeat these steps over and over. Keyword sniping works, and will continue to work time and time again if done properly. You can make a substantial income putting this practice into place. Good Luck in your efforts, see you at the top.