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This year’s soccer World Cup has become the first major tournament where Social Media has changed the way fans experience a global sporting event. Traffic on Twitter and Facebook has literally exploded since the tournament began and has continued to grow as supporters use these platforms to voice their support (and their disappointment) in real time. Conversations on Social Media have meant that the distinction between the fans who are at the match and those that are watching it on TV has become less important.

As search engines go, Google has a fairly comfortable position at the top of the tree. Even Microsoft’s attempts to suggest that there is an alternative, don’t seem to be doing much to change that. So could it be that Google’s biggest challenge might come from a less likely source, like Facebook? With over 400 million active users, many experts have felt that Facebook always had some search potential, but there didn’t seem to be an obvious way to turn this into a reality. So what’s changed, and should Google and Bing be worried?

I caught an interesting article over at MarketingPilgrim about some reports following the rates of abandonment from online shopping carts. This is of interest to anyone who wants to do business online, and it certainly raises questions about the value of online sales.

If you’re already using Google News to get your hit of all the latest stories every day, you might have noticed there’s been a bit of a change. This is a result of the fact that the way users want to receive information over the internet has changed, and we now want to see more of the stories that affect us directly – as soon as they happen. Google knows this, and has always said they’re interested in how they can provide information that is more personal to the individual viewing.

After defining your target audience and doing keyword research, you need to evaluate your competition. You need to figure out what makes your company different and market accordingly. The only way you can do this effectively is by “spying” on your competitors to learn all you can about them and their strategies.

Facebook has nearly half a billion users. According to Alexa rankings, it’s the #1 site in the world, after Google. Twitter follows at #11, after hitting the 100 million users mark. With practically the entire world participating in online communities, it’s obvious why businesses are using these websites for marketing and networking.

When it comes to search engine optimization, you need to use the most effective tools necessary in order to create quality content. Quality should always be your first priority, over both quantity and cost. It’s human nature to want something for nothing, but just as no doctor will get anywhere with cheap equipment, so will no web company.

Consumers always want to hear good news – especially during difficult times. In a tough economy, many businesses go under and consumers begin to lose faith in the markets. It can be very disheartening to hear nothing but negativity on the news about the state of the economy and financial markets.

In a recent lawsuit filed against Google, one woman claims that Google was at fault, or at least partially at fault, for her being hit by a car while crossing a road in the dark, following Google’s walking directions on her Blackberry. At about 6am, while a highway was relatively empty, the morning was still pitch dark, and Google was touting the road by the name, Deer Valley Drive, rather than the more well-known name, Route 224, she was directed to cross the road to a supposed sidewalk that existed there and a vehicle came and hit her while she was crossing in the dark.

We talk a lot about search on this blog, and for good reason. Search engines are a great resource for pulling in website traffic if you target the keywords with the right traffic, and there are plenty of ways to figure out how many people are searching for terms online before you put out the money and effort to rank for those terms. But many people are starting to see a trend of the Internet moving away from being a search-based system.